Social Movements & Cultural Shifts
Civil Rights Movement
Baby Boomers
They played a crucial role in the Civil Rights Movement, advocating for equality and justice
Post-War Prosperity
Baby Boomers
Born during a time of economic growth, they enjoyed unprecedented prosperity and opportunities
MTV Generation
Gen X
They experienced the birth of MTV, revolutionizing music and pop culture
Digital Natives
They are the first generation to grow up with the internet, making them highly tech-savvy
Define the pop-culture reference: "salty"
To overreact or be in a bad mood
Education Focused
Millennials / Gen Y
Many pursued higher education, often facing significant student loan debt
Define the pop-culture reference: "Stan"
the term used for the obsessive fans of a popular celebrity. It can also be used as a verb.
Digital Natives 2.0
Gen Z
They have never known a world without the internet, making them true digital natives
Define the pop-culture reference: "shook"
stunned, shocked.
Woodstock Generation
Baby Boomers
Known for their love of music, many attended the iconic Woodstock festival in 1969
Independent Thinkers
Gen X
Many were latchkey kids, fostering independence and self-reliance from a young age
Define the pop-culture reference "mewing"
Putting your tongue on the roof of your mouth, to have a sharper jawline.
Global Citizens
Gen Alpha
With access to global information, they are more aware of and connected to the world around them
Define the pop-culture reference: "Gaslighting"
Gaslighting is the act of distorting the truth in a way that’s intended to make another person accept the deception due to doubting their own memory, reality, or sanity. It’s considered a form of psychological manipulation or emotional abuse.
Work-Life Balance
Gen X
Valuing work-life balance, they often seek flexible work arrangements and prioritize family time
Define the pop-culture reference: "vibe check"
Verb - To make sure someone is having a good time.
Gig Economy
Millennials / Gen Y
They are more likely to participate in the gig economy, seeking flexible work opportunities
Entrepreneurial Spirit
Gen Z
Many are entrepreneurial, using technology to start businesses and create content
Define the pop-culture reference: "Let him cook"
A phrase meaning to let someone continue their actions or speech, implying that something impressive or significant is forthcoming.
Post-War Prosperity
Baby Boomers
Born during a time of economic growth, they enjoyed unprecedented prosperity and opportunities
AI and Automation
Gen Alpha
They will witness the rise of AI and automation, shaping their future careers and lifestyles
Climate Change Advocates
Gen Alpha
Growing up with climate change awareness, they are likely to be strong advocates for environmental sustainability.