Mass Culture Theory/Culture & Civilization Tradition
Culturalism
Potpourri
100
This is the part of the sign that refers to the form the sign takes (word, sound, image)
What is the SIGNIFIER
100
This form of culture is used synonymously with mass culture
What is POPULAR CULTURE
100
This thinker defined culture as “the best that has been though and said in the world”
Who is MATTHEW ARNOLD
100
This thinker was the first to introduce the concept of audience appropriation
Who is RICHARD HOGGART
100
This considers the production of popular culture as no different from the production of a bar of soap
What is MASS CULTURE THEORY OR CULTURE AND CIVILIZATION TRADITION
200
This is the part of the sign that refers to the concept or idea represented
What is the SIGNIFIED
200
This form of culture requires knowledge and economic access to participate
What is HIGH CULTURE
200
These thinkers warned of the dangers of popular cinema and popular fiction
Who are the LEAVISITES
200
This thinker defined culture as a particular way of life and focused on the meanings and values circulated in culture
Who is RAYMOND WILLIAMS
200
This definition views popular culture solely as a commodity
What is CAPITALIST
300
This refers to the values, feelings, and meanings associated with what is depicted
What is CONNOTATION
300
This refers to a general system of categorization that places the best/most valuable at the top and the worst/least valuable at the bottom
What is HIERARCHY
300
In Post War Mass Culture Theory, this is the view that given the option, people will choose inferior culture and will thus be deprived of the beauty of art
What is AESTHETIC
300
Stuart Hall defines this as a relationship between an individual and what is depicted. It can be positive or negative
What is IDENTIFICATION
300
This definition views popular culture as a site of struggle
What is HEGEMONY
400
This refers to the basic, descriptive level of meaning
What is DENOTATION
400
This form of culture is viewed as “authentic” because it is locally produced and locally consumed
What is FOLK CULTURE
400
In Post War Mass Culture Theory, this is the view that mass culture is a means of social control through propaganda
What is SOCIALIST
400
This refers to true to life experiences and values presented in popular culture, especially in pop music
What is EMOTIONAL REALISM
400
This refers to the flow of content across multiple media platforms, the cooperation of multiple media industries, and the active behavior of audiences
What is CONVERGENCE
500
This aims to “turn history into nature”
What is MYTH
500
This form of culture consists of values and practices that are distinct from the majority groups within a society; it can form either High or Low on the Hierarchy
What is SUBCULTURE
500
In Post War Mass Culture Theory, this is the view that mass culture exists to inculcate the pleasure and value of consumption for the sake of consumption
What is CORPORATE
500
This refers to the shared values of a particular group or society that is communicated in textual and material culture
What is STRUCTURE OF FEELING
500
In Semiotics, this refers to the idea that there is no necessary or natural connection between the signifier and signified