Porsche Brand Principles
This core principle guides every Porsche vehicle, regardless of powertrain.
What is performance?
This model is introducing a new type of electrification with a new enhanced turbo design.
What is the 911 992.II GTS T hybrid?
This behaviour style fears being ignored.
What is Influence Style?
Questions that can be answered with one word response.
What is a Closed Question?
Acting this way will demonstrate you're interested and willing to understand.
what is Active Listening?
Porsche states that electrification is designed to enhance this, not replace it
What is the driving experience?
That year, Ferdinand Porsche invented the electric hub motor and introduced the first Lohner-Porsche electric vehicle.
What is 1900?
This behaviour style is motivated by winning and success,
What is the Dominant Style?
Question that can help guide or redirect the conversation in a desired direction.
What is a steering question?
Doing this is good, but too much of it can make people feel intimidated.
What is eye contact?
This term describes the unique character that defines every Porsche.
What is Porsche DNA?
The 2026 Porsche Taycan GTS and Turbo models represent the pinnacle of electric performance with ____ horsepower.
What is 1,019 hp?
This behaviour style fears being a burden to others.
What is Steadiness Style?
This communicates more than the words I use.
What is body language?
This will help me remember and is also a for of active listening.
What is taking notes or paraphrasing?
Porsche consistently links product development to this historic area.
What is motorsport?
Porsche develops and refines 911 hybrid technology using experience from this area.
What is motorsport?
This behaviour style tends to isolate and to over-analyze.
What is the Conscientiousness Style?
Questions that help get more details and also demonstrate active listening.
What is a drill Down Question?
This type of question helps with my understanding and is also a form of active listening.
What are clarifying or drill down questions?
Porsche engineering focuses on balancing these two elements.
What are performance and efficiency?
What is the newest member of the Porsche family to go all electric with 850 kW / 1,139 hp?
What is the Cayenne Turbo Electric?
This behaviour style is motivated by feeling helpful and cooperation.
What is the Steadiness Style?
This aspect of communication represents 38% of my tools.
What is tone?
Without saying a word, this can improve or reduce the feeling of being understood.
What is body language?