Show:
Target Market
Product
Price
Place
Promotion
100
This is the benefit of the FAED for our target market.
What is folding clothes.
100
This is the colour of our product.
What is white.
100
This is the estimated price of the FAED.
What is $1300.
100
This is why we don't need an agent.
What is the use of a wholesaler.
100
This is the country we are selling our product in.
What is Canada
200
This is where you put the clothes in.
What is the top.
200
This is the CBP of our product.
What is the folding addition.
200
We expect to see higher competition in what lifecycle stage?
What is the growth stage.
200
The alternative to using a wholesaler that our company is not pursuing
What is Direct selling
200
This is the type of advertising we will use to promote our product.
What is persuasive advertising
300
This is the target market for the Poseidon FAED.
What is new homeowners.
300
This is the product offered by existing companies that gives our invention competition.
What is the dryer.
300
This is the pricing technique we are using.
What is price skimming.
300
This is the country where we will manufacture our product
What is China
300
These are the three types of mediums we will use to advertise the FAED.
What is the television, internet and magazines.
400
Our target market is concerned with this very important part of our life.
What is the environment.
400
This is the lifecycle stage that our product is currently in.
What is introduction.
400
This is the type of product that FAED is, which determines the price range.
What is an improved product.
400
The process that our product will be produced at the manufacturing plant, sold to the retailers and then eventually find its way to the customers
What is the distribution process
400
The main reason we are not using personal selling or extra sales promotions.
What is the excess costs.
500
This is the state of mind by our target market.
What is Energy efficiency, and quality.
500
This is the type of good that the FAED is.
What is a specialty good.
500
This is the price range of the standard dryer.
What is $500-$1700
500
The most important decision affecting our distribution
What is being able to distribute nationally
500
The public relations aspect of our product.
What is the FAED's ability to use electricity over gas