Purpose and Positioning
Our primary relationship in Furniture Sourcing is with this manufacturer.
Haworth
Name the service that covers sourcing for both built environments and furnishings
Architectural Solutions & Furniture Sourcing
Name two sustainability‑focused services we offer
CTI Zero and CTI moves you
CTI believes our culture directly drives this external outcome
Customer Experience
The relationship we aim to build over multiple years with every client
a Trusted Partnership
CTI is an Architectural & Furniture Solutions Dealer—but clients often call us this
their Partner
This application approach helps align products to needs in real time.
DesignSync & product application
Along with environmental hazards, we highlight the importance of these product protections
Guarantees and Warranties
One of our top behaviours: candid dialogue that leads to solutions
Have Real Talk
After the showroom tour, our engagement mantra: aligning consulting & services to these
your Needs
This exact phrase expresses CTI’s purpose.
Partners in creating spaces where people perform
These in‑house delivery capabilities ensure projects run smoothly
PMs & Field Services teams
We educate teams on the impact of this reuse‑centric economic model
the Circular Economy
Another behaviour: promoting curiosity so we learn together
Share & encourage curiosity so we all learn together
Phase 1 of our 3‑phased approach: set these and prioritize to define clear outcomes
clear expectations
The topline of our services can be summed up in this kind of consultation.
Performance‑focused Consultation
Our decommissioning program that supports circularity is called this
CTI Zero
The common misbelief we dispel—that doing this “costs more.”
being sustainable costs more
A focus behaviour that keeps us on high‑impact activities
Do what matters most
Phase 2 clarifies levels of these three commitments
time, money, and energy
To ensure full project solutions, we also partner with over this many other manufacturers
over 40 manufacturers
This CTI initiative focuses on move management while supporting sustainability goals
CTI 'moves you'
Many clients invest in us to be sustainable and achieve this financial outcome
optimize their bottom line
Finish the belief: You don’t have to change an individual to change their behaviour—you change this
the environment
This final step ensures alignment by confirming what success looks like for the client and CTI
define shared success metrics