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High quality- low cost
High quality-high cost
Differentiation
By User
100
What is a store that uses "roll-back" prices ?
Walmart
100
What is an airline that will leave you feeling hungry?
Southwest
100
What is "Beemer, Benz or _____ "?
Bentley
100
What is a show that includes aerial performers and no animals?
Cirque du Soleil
100
What company wants you to "Just do it"?
Nike
200
Where can you "eat your way"?
Burger King
200
For college students, what store is a bulls eye?
Target
200
What is a company that keeps consumers up "North" warm?
North Face
200
What is a company that is known for "affordable luxury"?
Coach
200
"Is it in you"?
Gatorade
300
What is a discount store that is named after the state we are in?
Ocean State Job Lot
300
What is a store that you can "Come on down" to get the best discount furniture?
Bob's Discount Furniture
300
What is a shoe company with the red bottom?
Christian Louboutin
300
What is a gaming console whose name is the same as "yes" in French?
Wii
300
What brand has a CEO that was on Real Housewives of New York?
Skinnygirl
400
What is a store that has clothes that are supposed to last "forever" and rarely are more than "$21"?
Forever 21
400
What is a place that you can get an apple, chips or baguette with your meal?
Panera Bread
400
What is a department store with a cafe and excellent customer service?
Nordstrom
400
What is a company that disrupted the movie rental industry?
Netflix
400
What is a company that asks "What will you gain, when you lose"?
Kelloggs
500
What is a carbonated beverage that makes you feel not so "natural"?
Natural Ice Beer
500
What is a hair care line that has a purple kangaroo and is from the land down under?
Aussie Hair Care
500
What is a company whose CEO said "Stay foolish, stay hungry"?
Apple
500
Instead of flowers on Valentine's Day, what is an "arrangement" that girls wish they received?
Edible Arrangements
500
"I pick things up and put them down"
Planet Fitness