Competitors
The largest delivery service provider in Manhattan
What is Relay?
This acronym, "MWP," is a technology company that links a merchant webiste/app with DoorDash Drive
What is a Middleware Provider?
This is the name of the product where we fulfill Grubhub, Seamless, and Delivery.com orders.
What is Email Ingestion
The person you would ask a question about a specific middleware integration.
Identified as the fastest and simplest channel of gaining marketshare and volume in Manhattan.
What is Grubhub/Seamless fulfillment?
OR
What is Email Ingestion?
What is "Win Manhattan"?
True or False? A merchant may utilize multiple channels to fulfill their Drive orders.
Channels include Middleware, Email Ingestion, StoreFront, Drive Form, and Self-Integration
TRUE.
This borough is included in "Manhattan" pricing
What is Brooklyn?
This vertical represents roughly 25% of all of DoorDash.
These big names in the delivery world don't really come up in Manhattan. (2 correct answers)
What are UberEats and Postmates?
This is what we call the drivers that are on the merchant's payroll.
What is an "Incumbent fleet"?
True or false: a merchant may need 2 contracts to cover their stores if all of the stores are in Manhattan/Brooklyn
FALSE: you will only need 1 contract for all of their volume! No matter what!
This is a one of two critical questions to ask merchants before knowing what their pricing will be.
(1) How many locations do you have in NYC?
(2) What middleware provider do you use for your native channels, if any?
This company charges roughly 20% commission... and that's before the additional 10% for fulfillment!
What is Grubhub/Seamless?
These verticals are covered by DoorDash drive, even though the marketplace doesn't include them (yet)! They are strategic in increasing volume for Dashers.
What are flowers, pharmacy, and retail?
This is an option for merchants who receive call-in orders. It is also available for larger merchants for on-demand fulfillment.
What is the Drive Form?
This is a one of two critical questions to ask merchants before knowing what their pricing will be.
(1) How many locations do you have in NYC?
(2) What middleware provider do you use for your native channels, if any?
True or false: if a merchant has a concrete blocker, you should let Maddie know.
True! Better yet, for any C/Lost, let's keep track somewhere of what the #1 blocker was. Price? They love Relay? They want to only use their own fleet?
This competitor's First In First Out (FIFO) model of calling couriers means that couriers are called only when the food is prepared, and someone shows up within 10 minutes... as opposed to DoorDash, where we send a Dasher when we think the food might be ready.
What is Relay?
True or False: Drive accounts (and business IDs) are the same as Marketplace accounts/business IDs.
If a merchant is already using DoorDash Drive, what follow-up question can we ask to find out if we can STILL sell this merchant?
The merchant may be on Drive already for their native channels, but we started Email Ingestion in August, so there is still another possible avenue to close the deal.
True or false: a merchant may have 2 different prices for different channels of volume.
True. We do not always get to decide pricing, when middleware providers are involved. In cases where MWP prices are high, we can offer our own pricing for Email Ingestion volume.
The Win Manhattan initiative plays to the theory that building density on Drive has this effect.
What is increased unit economics on Marketplace and Drive?