Problem
customer expectations
customer expectations increase at every stage of their journey. They want fast, frictionless, and tailored interactions, whether you’re marketing to them, in the process of earning their business, or servicing them.
what is the average CRM adoption rate according to gartner?
what is multi-account management
A Marketing Hub Enterprise feature for businesses managing multiple distinct entities, allowing for data separation while enabling asset sharing and centralized reporting.
ex) franchises
what are the 3 words we highlight that help plug the leaks?
easy / fast / unified
respond to the objection "we are all set with Salesforce - we will never move off their CRM"
options
- wasn't expecting you to move off today -- what does your team love about it?
- depending on title --> pivot to asking about marketing
what does 'cost' mean
Revenue targets go up, but there’s often an unfair burden to reduce costs at the same time.
what are the 3 leaks
- adoption
- speed
- visibility
what is the "lose-lose" choice that prospects often find themselves in?
They often believe they only have a choice between Easy-to-use but limited tools that don’t scale.
Or scalable tools with a lot of capability. But they were never designed with the end user in mind. They’re hard to configure, and Interfaces are unintuitive and clunky. Organisations of your size usually feel they must take this path of scalability and lots of capability.
And so, It’s unfair – you invest in these tools, training and support to help your teams, but half of users abandon them.
what is HubSpot's adoption rate?
89%
[non competitive] what does EFU stand for?
easy fast unified
what are the 3 C's
Cost/Competition/Customer
V ---- give example for marketing/sales/service
‘How well do you understand your customers' journeys, from the first anonymous touchpoint on your website to their latest purchase or support call?
Many of the leaders we speak to say they don’t. Customer data is typically fragmented across something like 15 different apps between marketing, sales, and service teams.
Marketing can’t track which campaigns and channels convert into deals, and so they waste money because they don’t know when to stop spending and where to invest more?
Reps can’t see who’s engaging with your content and primed for a conversation and so they miss opportunities, and forecasting feels like guesswork.
Service teams are blindsided by promises made by sales, and customers get frustrated answering the same questions over and over.
why is integrating / cobbled tech stacks a problem?
but leaders who took the integration route say it’s expensive. And they still couldn’t see all their customer data, every email or call record in a single view.
When they had to change something or upgrade, custom integrations broke - it takes longer to pivot.
Integration doesn’t solve the Adoption leak, in fact stitching together so many Apps can make it worse - when users have to learn more tools or don’t trust the data because systems are out of sync, adoption drops even further. It creates more blind spots.
what does fast stand for?
can configure changes in days not months
Name 3 reasons Salesforce wins currently over HS
- scalability
- customization
- security
competition
Competition – a lot of markets are flooded, and it’s more and more difficult to differentiate.
S ----- Give an example where a team might care about this
being able to adapt
ex) pivoting from in person events to webinars
What are some of Breezes functionalities
Customer Agent: This AI tool improves customer support by providing faster and more personalized responses.
Knowledge Base Agent: This tool helps create and manage content more efficiently.
Content Agent: This AI tool enhances the creation of marketing and sales content.
Prospecting Agent: This tool helps find new leads and prospects more effectively.
Each of these agents uses AI and unstructured data to provide better and faster solutions for businesses.
How does AI have a big impact?
Imagine if every Marketing, Sales, or Service Rep had a personal assistant—someone to help them prioritise their tasks and even take some of the workload off their shoulders.
That’s what you get with HubSpot’s Breeze. It can create content for all your channels, email prospects with tailored outreach, and respond to customer requests 24/7.
It's native to the entire platform – not something that’s been stitched on as an afterthought -- meaning you can boost productivity without increasing your headcount.
On average, marketing teams double their leads.
Sales reps increase win rates by 35%,
and service teams resolve tickets 28% faster compared to their performance before implementing HubSpot.
Name 3 reasons HubSpot wins over SF
- Faster time to value
- Unified, all in one
- Stronger service & support
- lower total cost of ownership
- adoption
what is the cost for companies that do nothing?
2.5 times higher customer attrition. They also leave 50% of potential revenue on the table. For every $10M earned, those who deliver great experiences earn 15.
A -- marketing/sales/service examples
The third leak is adoption ‘What’s the adoption level of the tools your teams are using?’
The majority of leaders say it’s poor.
You know about it when you’re hit with a wall of complaints.
Marketing say they can’t create reports or launch campaigns quickly. Sales say they spend more time on admin than selling. And Service teams feel burned out wading through ticketing systems. The data is damning. Gartner says the average CRM adoption rate is 50%, and the adoption of marketing tech is not much better.
The adoption leak is a growth killer.
with the HubSpot solution give me examples of how marketing / sales / service are all connected under the same view
Marketing can see which channels and campaigns drive leads and revenue. They can segment and target accounts with precision.
Sales can reach out to prospects with the right message at the right time.
And your service team can see the entire customer history.
what does unified stand for
You can see every touchpoint — from someone's first anonymous visit to your website or social media to their latest call with your service desk.
Data is unified within a single customer record—not stitched AND it's enriched with over 200M external data points.
This, and high adoption rates, mean you get better data quality. AI with poor data gives you poor answers faster. With HubSpot, you can trust insights like buyer intent signals because the data is accurate.
How much does support cost for Salesforce customers?
additional cost for 24/7 support which is typically 30% of their total contract