103.1
WHAT IS S.M.A.R.T
SPECIFIC
MEASURABLE
ACHIEVABLE
REALISTIC
TIMELY
MOST IMMEDIATE AND EFFECTIVE WAY OF BUILDING YOUR CLIENTELE
WORD OF MOUTH
WHAT WAS USED AS EYELINER
KOHL
THE EXCHANGE OF SERVICES, PRODUCTS, OR EXPERTISE FOR MONEY
SELLING
THE ATMOSPHERE OF ONE'S SURROUNDINGS
AMBIANCE
WHATS THE TIMELINE FOR S SHORT TERM GOAL AND A LONG TERM
SHORT IS 1 YEAR
LONG IS 5 YEARS
THE AVERAGE LOYAL CLIENT VISITS A SALON/SPA EVERY ___WEEKS WHICH IS HOW MANY VISTS PER YEAR
EVERY 6 WEEKS
9 VISTS
THE KANSAS LEGISLATURE TRIED TO PASS A BILL THAT MADE IT A MISDEMEANOR FOR WOMEN UNDER 44 TO WEAR MAKEUP WHEN?
1915
THE CLIENT RESEARCH PRODUCTS ON THE WEB BEFORE THE PURCHASE THEM FROM YOU
WEBROOMING
TWO OR MORE PEOPLE WORKING COOPERATIVELY TOGETHER TO ACHIEVE AN EFFECT GREATER THAN WHAT COULD HAVE BEEN ACHIEVED INDIVIDUALLY
SYNERGY
IF IT'S SOMETHING YOU KNOW YOU CAN DO
ACHIEVABLE
A COMPOSITE OF MARKET STATISTICS USED TO IDENTIFY THE GENERAL CHARACTERISTICS OF INDIVIDUALS WITHIN THE MARKET
CLIENT PROFILE
WHERE IS ESTHETICS NOT A LICENSED PROFESSION, BUT MASSAGE THERAPY IS?
CANADA
A PHILOSOPHY RELATING TO WHOLE OR COMPLETE SYSTEMS RATHER THAN THE ANALYSIS OF TREATMENT OF OR DISSECTION INTO PARTS
HOLISTIC
WHATS AN EFFECTIVE WAY TO RAISE CLIENT AWARENESS AND SHOWCASE THE PRODUCTS AND INFORMATION REGARDING TREATMENTS
DISPLAYS
WHO CREATED THE 80/20 RULE AND WHAT DOES IT MEAN
VILFREDO PARETO
80% OF RESULTS COME FROM JUST 20% OF THE EFFORT, PEOPLE, OR ACTIONS
APPROXIMATELY _____% OF ALL CLIENTS WILL BE LOST ANNUALLY IN THE SALON/SPA
10
A WORD WITH GREEK ORGINS?
SYNERGY
____% OF THE CONVERSATION SHOULD BE ABOUT A PRODUCTS FEATURES AND _____% SHOULD BE ABOUT BENEFITS
20
80
WHO SPENDS MORE THAN ANY OTHER GENERATION
BABY BOOMERS
GOAL SETTING REQUIRES __________
EXPLAIN THE CLIENT TYPES AND THEIR PROFILE DETAIL
ANALYTICAL
CONVENTIONAL
AUTHENTIC
TENTATIVE
WHAT TWO BEHAVIORS HELP YOU ACHIEVE A PERSONALIZED APPROACH
PERSONAL
INTERPERSONAL
WHATS OUR BUYER TYPES AND EXPLAIN WHAT EACH IS
READY TO BUY
LOGICAL BUYER
EMOTIONAL BUYER
BARGAIN BUYER
STUBBORN BUYER
WHAT IS THE TAGLINE FOR MODERN ESTHETICS?
TRUTH IN BEAUTY