Intro to P&P
CH 1: Public Opinion
CH 2: Reasoning
CH 3: Emotions & Persuasion
Case Studies
100

From a social science perspective, _____ measures how strongly someone weighs a particular value or belief

What is saliency?

100

Our socially-constructed form of common sense

What is doxa?

100

The reasoning goal that seeks to develop valid attitudes and understanding that are consistent with reality.

What is accuracy?

100

This specific emotional appeal is linked to the moral norms of society

What is guilt appeal?

100

When a rise in public opinion favoring the president following a crisis, typically a the international level. 

What is rally event?

200

The process of being called into a certain aspect of your identity

What is interpellation?

200

Contemporary public opinion is an aggregate of individual and group preferences, but when a group is excluded, it is known as ____

What is disenfranchisement?

200

The reasoning goal that is close-minded and selective

What is defense?

200

This emotional appeal is based on people's desires for the future.

What is hope appeal?

200

Atrocity propaganda attempted to produce what form of intergroup emotion? 

What is collective guilt?

300

The measures on the spectrum of manipulation weighing three degrees of propaganda

What is truth and transparency?

300

When people wall themselves off from alternative viewpoints by primarily consuming media of one viewpoint

What is selective exposure?

300

Portions of the American public ingesting or injecting themselves with disinfectants to cure covid because the President claim it would work is an example of what heuristic?

What is biased processing?

300

This theory holds that emotions are shared products of group life therefore we can experience emotions from an event that we didn't experience.

What is intergroup emotions theory?

300

This idea refers to the predominant norms of gender and sexual behavior.

What is heteronormativity?

400

The propaganda technique that selectively uses facts 

What is card stacking

400

Distrust in institutions influences whether certain groups will or will not participate in surveys. The surprising results of the 2016 presidential election were in part due to such distrust. This is known as ______ in polling. 

What is nonresponse bias?

400

Selective exposure, biased processing, and disconfirmation bias are three common forms of ____ reasoning.

What is motivated?

400

The evolutionary perspective that considers emotions as mechanisms designed to solve adaptive issues.

What is discrete emotions approach

400

The tenet of moral panics where the response to the concern is no longer corresponds to the real perceived level of concern.

What is disproportionality?

500

The genre of rhetoric whose temporality is future-oriented

What is epideitic

500

Agenda setting prioritizes certain events or issues. In order to control public opinion on these priorities, ______ is how the media and other entities present these issues to limit what and how the public thinks about them. 

What is framing?
500

This headline exemplifies which of the three common forms of motivated reasoning? [New York Times, 9/25/21, Johnathan Weisman)

G.O.P. Fights Covid Mandates, Then Blames Biden as Cases Rise

Republicans have fought mask requirements and vaccine mandates for months, but as coronavirus infections again rise, they are blaming the president for failing to end the health crisis.

What is disconfirmation bias?

500

Let's use THON in this example. What perspective explains that the message features of THON, such as its slogan, "For the Kids," are important in invoking a particular emotion?

What is the theory of persuasive hope? 

500

This element of visual rhetoric is concerned with the chose medium/form of how an event is being visually depicted (e.g pamphlet, film, photo)

What is production?