Google/Microsoft Ads
the impressions you received divided by the impressions you were eligible to receive
what is impression share
the PPC who has been with Blue Corona the longest
Alicia
the source of truth for budgets
PPC Trackers
something that impacts eligible impressions. Our HVAC clients experience this the most
seasonality
Our new call tracking provider
invoca
the one asset on Microsoft that is not on google ads
Call to Action asset
the two PPC team members with children
Kayla and Alex
tool used to monitor budget pacing
optymzr
something that impacts your impression share and is made up of 3 things
quality score
this determines whether or not we need to define custom rewrites/activity KWs for a client
forward to lines
these can be used to help you better sort things in platform
labels
the only PPC team member in Georgia
Matt Morrow
house's important client information like services investing in
salesforce
something that impacts your click-to-call and your call conversion rates. Has to do with what the user is seeing on their end
phone number is local
we provide this to the web team from Microsoft so we can track web forms on-site. (need the full name)
Universal Event Tracking (UET) tag
can be used to help boost performance across multiple campaigns
portfolio bidding strategy
the tallest PPC team member
travis
tool used to send customer contact information to the client
zapier
impacts your click to visit rate. every account should have these
sitelink extensions
this can only be found in editor for video campaigns
Final URL suffix/tracking template
these can be made at the MCC, or the individual CID level, and are used often throughout the year by the PPC team
Automated Rules
some would refer to this PPC team member as the "Credit Card King" who once said if they could watch one movie again for the first time, it would be White Chicks
Giuseppe
impacts your form conversion rate. Our clients do NOT use this often
incentive to complete (discount or whitepaper)
the difference between call assets on Google v Microsoft and why
static v dynamic. dynamic can capture the gclid, which is used for VBB