This metric covers inauthentic complaints
Counterfeit Complaint Rate - CCR
This occurs when a Buyer receives an authentic product, but for some reason they believe it is inauthentic
Counterfeit Experience
This defects type occurs when a Buyer receives a product that does not function as intended
Defective
Name at least 3 invoice requirements
KAI scans the System for these to identify POE issues
Keywords
This metric covers product condition complaints
Product Complaint Rate - PCR (MDCR)
What is the difference between branded and generic products?
Branded Products are identified by trademarks.
Generic Products are similar products sold under a different brand/ no brand.
Generic Products may be identical to Branded Products or may have some differences.
This defects type occurs when a Buyer receives a used product despite the product being listed as in "new" condition
Used Sold as New (USN)
What is the enforcement action when a seller fails to provide a valid POA within 72 hours?
Suspend
name 3 defect sources for KAI defect detection
CS contacts, BSM, claims, feedback, product reviews, return requests
Where can a seller check if he has PQ defects for his products?
AHD - Policy Compliance -
Product Authenticity Customer Complaints
AND
Product Condition Customer Complaints
Products purchased and inspected by Amazon through this program are considered confirmed counterfeit
Test Buys
This defects type occurs when a Buyer receives the correct product, but the language, country, edition or model is different from the description on the PDP
Version Mismatch
What does a seller need to submit to dispute a CCR complaint?
submit an explanation through the listing appeal button and include the following information:
-- How the Selling Partner identified this issue (e.g. Complaint created by a competing Amazon Seller)
-- Invoices or valid supply chain documents
Where in Paragon do we check the PQ defects/ complaint details
Defect Visualization
Can we read the buyer's complaints to the seller during the call?
no, we have to paraphrase the complaint to help the seller understand the issue
This program allows Brand Owners to fight counterfeit products on Amazon with 2D barcodes added during manufacturing
Amazon Transparency Program
This defects type occurs when there is an issue with the expiry label (damaged, missing, covered, altered)
Expired
What does a seller need to submit to resolve Wrong Item Sent complaint?
Structured Questionnaire
name the defect statuses and corresponding color
Verified - Red
Pending - Yellow
Reclassified- Green
POE investigators will vet defects and reverse F+ defects. What does F+ mean?
False Positive - the system picks up a keyword from a buyers message and incorrectly registers them as defects.
What does "FBA - Bin Check" mean?
Fulfillment By Amazon (FBA) Confirms authenticity complaint. FBA inventory is moved to Quarantined and PQ will enforce the Selling Partner regardless of Group.
This defects type occurs when a Buyer receives a different item entirely, or a variation in color, size or quantity of the correct product
Wrong Item
What are the three main issues sellers are facing for PQ complaints
Storage & Shipping
Listing
Supplier
What information do we need to annotate before calling a seller for PQ defects?
Annotation Template as per SOP:
<br> Defect Type: {CCR, USN, Defective, Wrong Item, Version Mismatch}
<br> ASIN: {INSERT ASIN}
<br>Title:
<br> Root Cause: {Summarize in a few keywords ex. broken/smells different/wrong color...}