Media Relations
What are the four types of timeliness in newsworthy events?
What are breaking news, upcoming events, immediate, and ongoing?
Why should internal communication match external communication in a PR crisis?
What is target publics will find out either way, so message should be consistent?
International PR requires knowledge of what (list at least 4 things)?
What are culture, media systems, economy, political structure, language, business practices, educational system?
What are other issues beyond climate change that a company can emphasize to engage in CSR?
What are human rights, animal rights, health, equity, and inclusion?
How did Eagle Mine frame its CSR efforts on its website?
What is safety and community?
What are stand with a good product and earned media value?
When one works for a company that undergoes a crisis, what are proper steps to take to develop and evaluate responses to the crisis?
What are 1. determining whether we are responsible 2. apologizing or getting legal involved and 3. developing proper strategy?
What is a FICO score?
What is a three-digit number that indicates how likely a person is to repay a debt?
What is the triple bottom line?
What does Melissa Agnes argue is the secret to crisis management in her Ted Talk?
What is proactive initiative and building trust?
What are the three newsworthy elements that have more than one type?
What are proximity, timeliness, and prominence?
Crisis management involves what before the crisis even occurs?
What are anticipation and prevention?
Liquid Factory, an Italian-based PR firm, deals with clients in which industry?
What is futbol/soccer?
When is CSR most effective?
What is when it's connected in some logical way to the company's products or services?
How did Patagonia's tactic for Worn Wear utilize CSR?
What is emphasizing upcycling and discouraging buying new, attaching stories to retail, customer loyalty, triple bottom line?
What are candidates' social media postings, and what are articles by media outlets?
What are the three types of crises?
What are accidental, victim, and preventable?
What is compound interest?
What is when you earn interest on both the money you've saved and the interest you earn?
Why might a company continue to engage in CSR when the cost is higher than the ROI?
What is long term reputation and customer loyalty?
What is the value of user-generated content as a PR tactic in campaigns such as the Doritos super bowl campaign?
What is target public participation (voting, content creation), two-pronge media approach (target pubics, media outlets), controlled media (results) and uncontrolled media (press)?
What are two types of prominence?
What are celebrities and opinion leaders?
Your job is to promote one of the new cannabis shops in Marquette. What should the company do to establish a CSR presence related to climate change as part of its strategy?
What is keep it local and partner?
What is Robinhood?
What is a mobile app that allows people to buy and sell stocks commission-free (free trading)?
Why is framing an important concept in Public Affairs?
What is it influences how a target public understands an issue?
What went wrong in the Panera Bread crisis response to their charged lemonade?
What is lacking a sincere apology/accountability, inconsistent messaging (articles and website not consistent), CSR weak?