General PR
The definition of PR
What is communicating and promoting an accurate image to an organization's publics?
Criticism of the co-op campaign in Sweden.
What is failure to link chemical harm to humans?
Name two page principles
What is:
1. Tell the truth
2. Prove it with action
3. Listen to stakeholders
4. Manage for tomorrow
5. Conduct PR as if entire enterprise depends on it
6. Realize an enterprise's true character is expressed by its people
7. Remain calm and good-humored
Definition of the diffusion of innovations
What is the process by which an innovation is communicated through certain channels over time among the members of a social system?
Media has two types.
What are controlled or uncontrolled?
PR campaigns typically arise from two contexts.
What is crisis and opportunity?
The overall evaluation of the Tampon Book video from Germany.
What is it generated lots of views and produced behavioral change?
The O in ROPE
What are objectives?
Social media promotion and media relations have ____________ in common.
What is newsworthy?
Three newsworthy elements.
What are:
1. Timeliness
2. Prominence
3. Human Interest
4. Impact
5. Proximity (geographic and psychological)
6. Unusual
7. Conflict
Three types of impact objectives in PR.
What are informational, attitudinal, and behavorial?
Key tactics used by the ALS foundation to keep the momentum going with the #ALSIcebucketchallenge
What are media outlet coverage and transparency on donations and use of funds?
What are prove it, manage for tomorrow, good-humored?
Opinion Leaders are found on the _________ portion of the S curve.
Collin Kaepernick starring in Nike Ad is _______ newsworthy.
What is prominence, timeliness, or conflict?
Collecting data via survey is an _______ impact objective.
What is attitudinal?
Negative publicity didn't diminish the Kaepernick NIKE campaign because it was a ___________.
What is the vocal minority?
Three ways to research clients for campaign planning on social media
What is:
1. Current social media presence
2. Perception online
3. Competition evaluation
Two benefits of social media.
What are:
1. Advanced levels of 2-way engagement
2. Authentic stories and bigger voice
3. Low barrier to entry
4. Eliminates geographical barriers
5. Improved sensory experience
6. Speed of diffusion/spread of ideas
Four types of timeliness.
What are:
1. Immediate notification
2. Breaking News
3. Ongoing Stories / Controversies
4. Upcoming Calendar Events
First sentence on a media release.
What is the lede?
The theoretical framework used to analyze the Humans of New York campaign.
What is the diffusion of innovation?
A quantitative way to research social media presence for a campaign.
What are analytics?
PR risk typically falls within ___________.
What are external and strategy risks?
Press Releases are a ____________media.
What is uncontrolled media?