MEDIA MAYHEM (Media Relations & Crisis Comms)
This phrase in journalism means that information shared cannot be publicly disclosed or attributed to the source.
What is "off the record"?
This fast-food brand’s tagline is “I’m Lovin’ It.”
What is McDonald's?
This social media platform is known for the "For You Page" (FYP).
What is TikTok?
This 2022 PR flop involved Kendall Jenner and a soda can, sparking outrage for trivializing social justice movements.
What is the Pepsi ad scandal?
This TV show follows Olivia Pope, a crisis manager in Washington, D.C.
What is Scandal?
This infamous PR disaster led to the saying, "There's no such thing as bad publicity."
What are P.T. Barnum’s “freak shows”?
This brand had a famous marketing campaign featuring a talking gecko.
What is Geico?
This term stands for the process of optimizing a website to rank higher on search engines.
What is Search Engine Optimization (SEO)?
This fast-food chain faced backlash after tweeting "Women belong in the kitchen" on International Women's Day.
What is Burger King?
This HBO series featuring a past Disney star caused a chaotic PR scandal after Season 2.
What is Euphoria?
This airline faced public backlash after a passenger was forcibly removed from an overbooked flight in 2017.
What is United Airlines?
This company's Super Bowl ad introduced the world to the “Like a Girl” movement.
What is Always?
This type of ad follows you around the internet based on your past searches and uses cookies.
What are Retargeting Ads?
This billionaire suffered a PR fail when he introduced a supposedly bulletproof truck, only for its glass to shatter twice during a live event.
Who is Elon Musk?
In The Devil Wears Prada, this feared fashion magazine editor is based on Anna Wintour.
Who is Miranda Priestly?
Brands often turn to this social media platform first when responding to PR crises due to its speed and real-time engagement.
What is X?
This sneaker brand turned Colin Kaepernick’s protest into a bold ad campaign.
What is Nike?
Larry was the name of this famous social media symbol.
What is the Twitter Bird?
This clothing brand released sweatshirts featuring bullet holes and the names of the deadliest school shootings in the U.S., leading to widespread criticism.
What is B-Stroy?
This reality TV star broke the internet with a Paper Magazine cover.
Who is Kim Kardashian?
This phenomenon occurs when an attempt to suppress information results in even greater public attention.
What is the “Streisand Effect”?
This luxury brand accidentally offended the Chinese market with a 2018 campaign involving chopsticks.
What is Dolce & Gabbana?
Google and Facebook both offered to buy this app for up to $4 billion, but the offer was declined.
What is Snapchat?
This celebrity apologized for their "unhinged" appearance on Celebrity Jeopardy after their exaggerated storytelling led to public backlash.
Who is Hasan Minhaj?
After this celebrity was spotted eating chicken tenders with “ketchup and seemingly ranch,” Hidden Valley Ranch seized the moment by posting friendship bracelets that read “seemingly ranch.”
Who is Taylor Swift?