Health PR
This term describes maintaining relationships with patients and stakeholders, maintain reputation of hospitals/companies, promoting healthcare treatments and products, and strategizing new business tactics
What is Health PR?
This term describes how non-profit organizations communicate to build relationships and support for their causes
What is non-profit public relations?
This term describes how sports teams or athletes share information with fans and the media
What is sports public relations (PR)
This term refers to a planned effort to influence public perception of a company and its products or services.
What is corporate public relations
Who is primarily responsible for ensuring that a government agency, industry, or organization’s objectives and achievements are communicated efficiently and effectively to the media?
What is/who is a press secretary?
Who is the target audience for health PR?
Stakeholders (anyone; patients, doctors, people who create medical devices)
This term refers to the process of securing donations from individuals, businesses, and foundations, which is crucial for non-profit organizations to operate effectively.
Hint: How nonprofit organizations fund their organizations
What is fundraising?
This global event, held every four years, requires massive PR efforts to manage athletes and media worldwide.
What is the Olympic Games
This fun term describes the use of storytelling in corporate PR to make a brand's message more engaging and relatable. What is this technique called?
What is internal communication or employee relations?
This government scandal was considered a PR nightmare in the 90’s and fueled ongoing discussions about power dynamics and ethics in politics.
What is the Bill Clinton - Monica Lewinsky Scandal?
How do you maintain relationships with your stakeholders?
Send out updated communication with information they may need
This type of communication, often sent to journalists, provides newsworthy updates or events from non-profit organizations to gain media coverage
What is a press release?
This NFL team's PR team had to manage a scandal in 2015 involving deflated footballs.
What are the New England Patriots? (Deflategate)
This method involves using social media platforms to promote corporate events, and product launches, and engaging with the public directly, often featuring behind-the-scenes content. What is this approach known as?
What is social media marketing in PR?
What social media platform has been used by politicians for direct communication with the public?
What is “Twitter”?