Media Relations
This professional writes press releases and pitches stories to journalists.
What is a PR specialist (or public relations practitioner)?
This is the immediate public response issued after a crisis occurs.
What is a holding statement?
Internal communication is communication inside a
What is a company (or organization)?
When a company helps local charities, this is called community ______.
What is involvement (or outreach)?
Instagram, TikTok, and X are examples of ______ media.
What is social media?
This document provides key facts, background, and statistics to reporters.
What is a media kit?
This plan outlines procedures for responding to emergencies or reputational threats.
What is a crisis communication plan?
An email from a CEO to employees is an example of ______ communication.
What is internal communication?
Donating money to a local event is called a ______.
What is sponsorship?
Likes, comments, and shares are called ______.
What is engagement?
Building positive relationships with these individuals is essential for earned media coverage.
Who are journalists (or reporters)?
This spokesperson training technique prepares leaders to answer difficult media
What is media training?
A weekly company email updating staff on news and events is called a ______.
What is a newsletter?
Volunteering as a company to help others builds this with the community.
What is trust (or goodwill)?
A popular online personality who promotes brands is called an ______.
What is an influencer?
This term refers to publicity gained without paying for advertising.
What is Earned Media
This concept emphasizes responding quickly and transparently during a crisis.
What is timely and transparent communication?
When leadership explains a big company decision to employees, this builds ______
What is trust?
Businesses supporting good causes is often called ______ responsibility.
What is social responsibility?
Negative comments online can hurt a company’s ______.
What is reputation?
This strategy involves offering exclusive information to one media outlet before others.
What is an Exclusive
Who is Kevin Johnson?
Keeping employees informed helps improve this in the workplace.
What is morale (or engagement)?
People who care about what a company does are called ______.
Who are stakeholders?
Responding to comments and messages online is part of managing a brand’s ______.
What is online presence?