PR History
This publication, founded in 1944 and still in operation today, was founded by a woman and was the first public relations newsletter.
What is PRNEWS?
The question style that is best used when you want more detailed information from your audience
What is an open-ended question?
This word, "the ability to understand and share the feelings of another," can be confused with feeling sorry for someone.
What is empathy?
"A collective virtual 3D shared space, created by the convergence of virtually enhanced physical and digital reality"
What is the metaverse?
The max. character length of a Tweet
What is 280 characters?
The first press release was written during this century
What is the 20th century?
Greek word associated with a persuasive appeal to an audience's logic
What is logos?
Standard American spelling for the color of smoke
What is gray?
"A new stack of technologies for the development of decentralized web applications that enable users to control their own identity and data"
What is Web3?
YouTube recently announced this exciting new feature.
What is a YouTube handle?
This early publicist is also famous for his circus empire.
Who is P.T. Barnum?
The nonverbal cues that an audience "listens" to during a speech
What is body language?
This past tense verb is often confused with the name of a heavy metal.
What is led?
"A unique programmable blockchain-based digital item that publicly proves ownership of digital assets, such as digital art or music, or physical assets that are tokenized, such as houses, cars or documents"
What is an NFT (non-fungible token)?
This persuasive element of a social media post generates higher response rates.
What is a call to action?
This company's response to its 1982 Tylenol recall is considered one of the most successful examples of crisis communications.
What is Johnson & Johnson?
Psychologist Jerome Bruner's research suggests that facts are approximately 22 times more likely to be remembered when they are incorporated into ___.
What is a story?
This noun, used to describe a firmly held belief or ideal, is often confused with the title of a school official.
What is a principle?
"Interactive, AI-driven representations that have some of the characteristics, personality, knowledge and mindset of a human"
What are digital humans?
This platform has 500 million new posts per day and around 200 billion new posts per year.
What is Twitter?
This person is credited with coining the term "public relations" in the 1900's.
Who is Edward Bernays?
This percent of the population loves public speaking.
What is 10%?
This word is often confused for a synonym of motionless.
What is stationery?
"A composite mobile app built as a platform to deliver modular microapps that users can activate for personalized app experiences"
What is a superapp?
This is the year LinkedIn was launched.
What is 2003?