Guess that Ditto Friendly
Client Mentions
Guess the Outlet and UVM(Bonus!)
PR Terms
Name that Conference
100

A former office neighbor of Ditto, this reporter often takes to Twitter to highlight silly emails and pitches received from PR people

Who is Casey “Exposé” Wagner?

100

Which client was quoted in the following article, titled “What Are Ordinals? A Beginner's Guide to Bitcoin NFTs”


What is Hiro?


100

This outlet is part of the crypto big 5 and is viewed as the outlet responsible for exposing the shady operations of FTX.


What is CoinDesk?

UVM: 4.1M


100

This document is filled out before we start working with a client. It is critical to helping the team understand and align with the client’s key messaging and verticals.


What is an Onboarding Doc?


100

If you’re heading to this event, you better have some NFTs in your wallet! Digital art comes to the Big Apple!


What is NFT.NYC?


200

This reporter previously at Blockworks, now works at TechCrunch reporting on crypto and tech and also hosts the outlet’s “Chain Reaction” Podcast.  


Who is Jacquelyn “Queen” Melinek?


200

Which client was quoted in the following article, titled “Are single stock ETFs a good idea?”


What is Direxion?


200

This outlet covers a range of topics and enables approved contributors to post opinion pieces. They are also known for their annual lists recognizing some of the most influential names in business.


What is Forbes?

UVM: 65M


200

A prepared statement/announcement issued directly to the media and other interested parties.


What is a Press Release?


200

Enjoy the beach and city life while also rubbing elbows with leading innovators and organizations on the OG chain.


What is Bitcoin Miami?


300

Much like FDR, this reporter only needs three letters to make their name known. Working as editor for Fortune Crypto, this reporter is a common pitch target for many crypto focused clients.


Who is Jeff John “JJR” Roberts?


300

Which client was quoted in the following article, titled “Why inclusive, cross-cultural mentorship matters”


What is Justworks?


300

This outlet has won 130 Pulitzer prizes and is considered one of the leading news sources in the world.


What is The New York Times?

UVM: 140.8M


300

An offer to a journalist that allows them to view the news before publication.


What is an Embargo?


300

Put on by one of the main crypto outlets, this event is an opportunity for all those within crypto to come together, discuss the state of the industry, and hopefully arrive at a general agreement.


What is Consensus?

400

RIP Protocol. This reporter will always hold a special place in Ditto’s heart.


Who is Ben “King Maker” Pimentel?


400

Which client was quoted in the following article, titled “Tupac Shakur’s Unreleased 1992 Pictures Auctioned As NFTs”


What is MakersPlace?

400

This outlet chopped off half its name and covers a variety of topics centered around business, workplace, travel, and pop culture.


What is Insider?

UVM: 40M


400

Do you have fun with lists in Microsoft Excel? How about importing and exporting CSVs in Google Sheets? This common PR list might be for you!


What is a Media List?

400

Despite only using four letters, this conference has made a name for itself by combining film and music performances with a conference focused on leading innovations across tech and culture.


What is SXSW?

500

This reporter works at Axios and is known to many PR people at Ditto for his less-than-ideal word choice and sentiment via email.


Who is Brady “That Boy” Dale?


500

Which client was quoted in the following article, titled “Risk Management at Crypto Firms Is in Focus Following FTX Collapse”


What is Algorand?


500

Based out of the UK, this outlet writes for professional and corporate audiences. From their perspective, time truly is money.


What is Financial Times?

UVM: 14.1M


500

This platform allows you to see what was designed to remain unseen. No worse feeling than being left on read. SMH.


What is Propel?

500

This airport’s conspiracy lore is unparalleled. But cross your fingers and you might catch a glimpse of a Bufficorn!


What is EthDenver?