Game Time PR
This annual U.S. sporting event is known for its high-stakes PR and advertising campaigns during its halftime show.
The Super Bowl
This annual event is one of the most-watched PR moments for movie promotion and fashion branding.
The Oscars
This global travel campaign's slogan, "What Happens Here, Stays Here," became an iconic PR success story for this city.
Las Vegas
PR teams work to mitigate damage after this type of negative and rapidly spreading online rumor.
Misinformation
Who was the master showman?
PT Barnum
PR professionals scrambled to manage fallout after this NFL quarterback's deflated football scandal in 2015.
Tom Brady
The controversy surrounding this Mission: Impossible star's public outburst in the mid-2000s led to significant PR efforts to rebuild his image.
Tom Cruise
This social media platform has become essential for travel influencers to promote destinations with short, engaging videos.
TikTok
After an oil spill, this company faced a PR disaster due to its CEO's controversial statement, "I’d like my life back."
BP
Who is the father of PR
Edward Bernays
This NBA player created a PR storm in 2010 when he announced his move to the Miami Heat during a TV special called The Decision.
Lebron James
This viral PR campaign used fake news broadcasts to promote what 1999 horror film?
The Blair Witch Trials
After the 2018 eruption of Mount Kilauea, this U.S. state faced a tourism PR crisis as visitors canceled trips despite unaffected areas.
Hawaii
This theme park's PR response to a tragic alligator attack involved reinforcing safety measures and issuing public apologies.
Disney World
What is a form of defamation
Libel
This shoe brand successfully turned controversy into profit with its "Dream Crazy" campaign, featuring Colin Kaepernick.
Nike
This artist's Eras Tour led to Ticketmaster's PR crisis due to ticketing chaos, sparking public and government scrutiny.
Taylor Swift
In response to a negative viral video about its overcrowding, this iconic U.S. national park introduced timed entry reservations and a PR campaign emphasizing conservation.
Yosemite
This global coffee chain faced backlash after two Black men were arrested in one of its stores, prompting a company-wide racial bias training initiative.
Starbucks
A situation that can potentially escalate in intensity?
crisis
After racially insensitive emails surfaced, this NFL team's owner launched a PR campaign emphasizing diversity, equity, and inclusion within the organization.
Washington Commanders
Death hoaxes cause extreme concern for beloved actors, which actor was the example in the presentation?
Morgan Freeman
After a devastating tsunami in 2004, this Southeast Asian country used a recovery-focused PR campaign to restore its tourism industry.
Thailand
This luxury fashion house faced a PR crisis after releasing an ad campaign featuring children with teddy bears wearing bondage gear.
Balenciaga
Who is the best teacher ever?
Professor Perkins