General PR Category
A written announcement that seeks to draw media attention to a specific event, product launch or campaign.
Press Release
Traditional advertising through online channels, display ads, pay per click search ads, commercials, print ads, and sponsorships.
Paid Media
Tell the truth, tell it all, tell it fast, and move on is considered what?
The 4 pillars of crisis com
The most expensive hotel at Disneyland and the closest to the theme parks.
Disney's Grand Californian Hotel
Most often used at the end of a press release, it's a brief and concise company description of what a company is and what it does.
boilerplate
websites, blogs, newsletters, brochures, and social media accounts are all considered.
Owned Media
Messages specifically designed to shape perceptions or motivate actions that an organization wants.
Propaganda
"How Do You Do", and "Everybody Has a Laughing Place" are songs from which ride.
Splash Mountain
the number of people who might have seen an article, heard something on the radio or in a podcast, watched something on television, or read something on a web page or blog.
Media impressions
Referred to as either publicity or media relations. Examples include having a newspaper or trade publication write about you, your company, or its offerings.
Earned Media
The specialized area of public relations that fosters and maintains relations with a government or its officials for the primary purpose of influencing legislation and regulation.
Lobbying
The only Fantasyland dark ride that goes outside.
Alice in Wonderland
A publication that targets people in a specific industry and is usually not of interest to the general public.
Trade publication
Known as social media and is the result of a brand and followers, customers, or fans interacting and mutually creating content.
Shared Media
The name of this year's PRSSA national president?
Andrew Cook
Ghost Galaxy is the overlay of what ride?
Space Mountain