PR Basics
This is the term for the process of creating and maintaining a positive image of a brand or organization.
What is public relations?
This brand encouraged customers to personalize their products with names in the globally successful "Share a Coke" campaign.
What is Coca-Cola?
This type of PR content involves creating educational or entertaining materials that offer value to the audience without directly promoting a product.
What is content marketing?
This reality star “broke the internet” in 2014 with a controversial champagne cover shoot for Paper magazine.
Who is Kim Kardashian?
This state is home to the founding of the Florida Public Relations Association (FPRA).
What is Florida?
This type of PR focuses on managing and addressing negative publicity or a brand’s reputation during a crisis.
What is crisis communication?
This fast-food chain became a social media sensation with its witty Twitter roasts, boosting its brand visibility.
What is Wendy’s?
This metric, commonly used in PR, measures the number of times content is displayed, regardless of clicks or interactions.
What are impressions?
In 2021, this luxury fashion brand received backlash for an ad campaign featuring children holding BDSM-inspired teddy bears.
What is Balenciaga?
This major city in Florida is the headquarters of FPRA.
What is St. Petersburg?
This type of media is earned, rather than paid or owned, and includes news coverage or word-of-mouth recommendations.
What is earned media?
This airline turned a crisis into an opportunity with its “United Breaks Guitars” campaign after a musician's viral complaint about damaged luggage.
What is United Airlines?
Brands are increasingly using this type of content, created by real customers, to build trust and authenticity in their marketing.
What is user-generated content?
This fried chicken brand launched a viral campaign where it followed only 11 accounts on Twitter: the Spice Girls and men named Herb.
The Florida Public Relations Association has this number of professional and student chapters across the state.
What is 29?
This document is sent to media outlets to announce a significant event and provide essential details.
What is a press release?
This luxury brand faced backlash and apologized after a culturally insensitive ad featured a Chinese model struggling to eat Italian food with chopsticks.
This term describes the practice of blending paid, earned, shared, and owned media into cohesive PR strategies.
What is the PESO model?
This global beauty brand's 2024 ad campaign focused on body diversity, featuring models of all sizes and skin tones, gaining praise for inclusivity in the industry.
What is Dove?
This is the name of the prestigious FPRA award that recognizes excellence in public relations.
What is the Golden Image Award?
This strategic process involves identifying and analyzing groups that influence or are influenced by an organization.
What is stakeholder analysis?
In one of the most successful PR stunts ever, this outdoor clothing company donated 100% of its Black Friday sales to environmental causes, leading to record-breaking sales.
What is Patagonia?
This term describes brands taking a stand on social, environmental, or political issues to connect with their audience’s values.
What is brand activism?
In 2016, this brand gained praise for releasing an empowering “We Accept” Super Bowl ad in response to reports of hosts rejecting potential guests based on race, ethnicity, or other discriminatory reasons.
What is Airbnb?
This award recognizes PR professionals who have made an outstanding and lasting contribution to the public relations industry in Florida.
What is the FPRA Hall of Fame Award?