ELM
Emotional Appeals
Source Credibility
Reasoned Action Theory
Inane
10
True or False? Those who have more elaborated thinking take the peripheral route to persuasion.
False
10
Information about the seriousness or magnitude of the threat is called...
Severity Information
10
True or False? Just because a source is perceived as credible doesn't mean they are.
True
10
Theory of Reasoned Action is also sometimes called...
theory of planned behavior
10
This Star Wars Sith Lord persuaded Anakin Skywalker to turn to the dark side.
Who is Darth Sidious?
20
Those who have low motivation and low ability to elaborate take this route in ELM.
What is the peripheral route?
20
This ad is an example of which type of appeal:
What is a guilt appeal?
20
TorF: People tend to believe people who are like them.
True
20
True or False? Attitudes and beliefs cannot be measured.
False. They most definitely can. That's what we do.
20
Who blew up the second Death Star in Star Wars Episode VI: Return of the Jedi?
Lando Calrissian
30
People who have the natural tendency to think hard about something have high _________.
Need for cognition
30
The belief that one is less likely to experience negative life events than others.
What is the illusion of invulnerability?
30
The degree to which two or more individuals who interact are similar in certain attributes.
What is homophily (or likability)?
30
“How would other people feel about me performing this action?" is an example of this type of belief.
What is a normative belief?
30
This type of statistical test used often by communication scholars is pretty much the big kid version of Y=MX+B (AKA the slope formula).
Regression
40
Whether or not someone thinks hard about something or not depends on motivation and __________.
What is ability?
40
When an individual feels they are being manipulated and responds in some negative manner as a result.
What is a maladaptive response?
40
The degree of confidence in the communicator’s intent to communicate assertions they consider most valid.
What is trustworthiness?
40
"What is my attitude toward this action?" is an example of this type of belief.
Behavioral belief
40
Which types of emotional appeals were used by "The Real Cost" anti-smoking campaign?
Fear and Humor
50
Those who take the this ELM route are more likely to use mental shortcuts, like the attractiveness of the source, to make decisions.
What is the peripheral route?
50
When people to get too scared as a result of a fear appeal they take this process in the Extended Parallel Process Model.
What is fear control process?
50
The extent to which a person is able to provide the correct information.
What is expertise?
50
“Do I have the ability to perform this action?" is an example of this type of belief.
What is control belief?
50
What TRA belief was the greatest predictor of behavioral intentions regarding vaping from the survey we did in class?
What is behavioral belief?