Getting Organized for Writing
A large, crowdsourced, online encyclopedia.
What is wikipedia?
Athenian scholar who theorized the artistic proofs of ethos, pathos, and logos.
Who is Aristotle?
This search engine provides daily inbox alerts for key terms in news articles.
What is Google?
Appealing directly to a specific reporter or blogger with a newsworthy angle that entices them to write or produce a story about their organization.
What is a pitch?
The opening paragraph of the release.
What is the "lead" or "lede?"
The year the men's basketball team won the NCAA tournament and become national champions.
What is 1994?
"Actual Fact," "Past Experience," "large in size," and "Close Proximity" are examples of this.
What is redundancy?
This theory is based on the premise that both communicators and recipients have specific needs and desires from media they consume or produce.
What is uses and gratifications theory?
To be newsworthy, information must have this, meaning to be current.
What is timeliness?
Usually prepared for major events and new product launches to give editors and reporters a variety of information and resources that will make it easier for reporters to write about the topic.
What are media kits?
The title of the release.
What is the headline?
Charles F. Robinson
Who is the chancellor of the University of Arkansas?
Reber and Wilcox say that too many of these can confuse readers and obscure the meaning of your writing.
What are numbers?
The idea that media tell us what issues to think about but not necessarily what to think about those issues.
What is agenda setting?
The difficulty in understanding an issue and effectively making decisions when one has too much information about that issue.
What is information overload?
Sending every press release to every journalist on a mailing list rather than targeting to specific groups.
What is shotgun distribution?
Headers and the phrase "For immediate release" are examples of this component of the press release.
What is the template?
The year that the University of Arkansas was founded.
What is 1871?
The Associated Press, the Modern Languages Association, and the American Psychological Association publish popular versions of this type of book that guides the writing process and ensures consistency across publications.
What are stylebooks?
The uncomfortable feeling generated by holding two conflicting ideas at the same time.
What is cognitive dissonance?
Reporters and editors who decide what information qualifies as news and is worthy of being published or broadcast.
Who are media gatekeepers?
These tell assignment editors about an upcoming event. They typically include the journalistic who, what, when, where, why, and how in outline form.
What are media advisories?
This release component tells readers the city where the release originated.
What is the dateline?
The number of students enrolled in the School of Journalism and Strategic Media.
What is 700?
At NCA I presented about the connections between ELM and Burkean identification to understand how CCO functions within NGOs.
This sentence is an example of this type of language that is meaningless or is made unintelligible by excessive use of abstruse technical terms; nonsense. Derived from turkey speech.
What is gobbbledygook?
The stage in the diffusion and adoption process in which individuals decide whether an idea is in their self interest.
What is evaluation?
Using famous or credible figures to gain attention.
What is prominence?
This type of story is typically longer than a release and focuses on human interest or provides background about a service or product in an interesting way.
What is a feature?
This type of release includes the time required to read the release in seconds.
What is the radio news release?
The namesake of the building we are taking this class in right now.
Who Ben Drew Kimpel?
Rewriting the sentence "23 new flavors of ice cream were rolled out by Ben & Jerry's last year" to "Ben and Jerry's introduced 23 new flavors of ice cream in 2020," is an example of this.
What is active voice?
This element of communication refers to the person or organization that prepares or distributes the message.
Who us the sender?
The aspect of a story in the media that interests people because it describes the experiences or emotions of individuals.
What is human interest?
The use of exciting or shocking stories or language at the expense of accuracy, in order to provoke public interest or excitement.
What is sensationalism?
Standardized pieces of text for recurring use in contracts or other documents.
What is boilerplate?
Until 1910, this was the mascot of the University of Arkansas.
What is a cardinal?
The Public Relations Strategist and Public Relations Tactics are both published by this professional organization.
What is the Public Relations Society of America (PRSA)?
These are the three elements of source credibility.
What are expertise, sincerity, and charisma.
What piece of federal legislation passed in 1967 gives the public the right to request and access government records or documents?
What is the Freedom of Information Act (FOIA)
This is the worst follow up question to ask reporters according to the textbook.
What is "did you get my news release (or pitch)?"
Business Wire, PR Newswire, and Marketwire are examples of this.
What are electronic distribution services?
Within 1,000 students, this is the enrollment of the University of Arkansas.
What is 32,140?