Basic Definitions
What is the definition of public relations?
a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
What is a press release?
a short, compelling news story written by a public relations professional and sent to targeted members of the media.
an important, at-a-glance tool used in public relations to provide an overall view of your business. Though fact sheets can stand alone, they are more commonly used to supplement a news release or website, anchor a press kit, or replace a brochure.
What is a social media content calendar?
a tool to help you plan and schedule all your social content in advance.
What students in our class are English majors, and what year are they in college?
Cara and Ellie, seniors!
What is a press kit?
a package of promotional material provided to members of the press to brief them, especially about a product, service, or candidate.
What is the inverted pyramid?
where information is presented in descending order of importance.
What is a backgrounder?
The backgrounder gives the press or other interested parties a more detailed background of an issue, event, person of interest or launch.
What are the four basic elements of an email pitch?
subject line, body, call to action, signature
Where is TJ from?
Florida!
What is the purpose of a media advisory?
To inform the media specifically about the time, location, and other details of a specific event in case they want to cover it (or you want them there)
Write an example out of a headline and subheading, and be able to tell me what the differences should be.
PR Writing Class Competes in Jeopardy (bolded)
Students in public relations writing battle it out in Jeopardy on the last day of class before finals. (italicized)
Name three audiences that fact sheets could be written for.
Media outlets, journalists/editors, the public (pretty much any audience answer can count if it makes sense)
Name 3 of the 5 needs in Maslow's Hierarchy of Needs.
physiological, safety, love and belonging, esteem and self-actualization
What is the name of the play Sam was in and the play Andrew is in?
All I Really Need to Know I Learned in Kindergarten and You Can't Take it With You!
What is the difference between copyright and trademark?
Copyright: Protection of a creative work from unauthorized use
Trademark: A word, symbol, or slogan, used singly or in combination, that identifies a product's origin
What is a summary, informal, and feature lead?
Summary: Summarize or tell the main idea of the story as a lead
Informal: Provides factual information but in a more informal way as a lead
Feature: Raises the readers' interest or a hook lead
Name the three kinds of fact sheets.
Event or exhibit announcement, company profile, product specification
What is agenda setting theory?
The media's selection of news stories, their length, and even placement on the front page or order in news sets the agenda for public discussion. Tells the public what to think about, but not necessarily what to think.
How do you spell Carson's last name?
Schimmelpfennig!
What is earned media?
Most credible form of media, when the news outlet publishes your information itself
Name the seven components of a press release.
1. Release Template
2. Headline
3. Dateline
4. Lead Paragraph
5. Body of Text
6. Boilerplate
7. Contacts
What is the difference between a fact sheet and backgrounder?
Fact Sheet-general fact overview of things for client; Backgrounder (paragraph form)-like a longer boilerplate. For example, focus on more of the history and how The Carriage House started in the Backgrounder, but give more of a generic few points on it in the Fact Sheet (bullet points)
Before Libel and Defamation, there was Libel and Slander. What were the definitions for libel and slander?
Libel was a printed falsehood and slander involved oral communication
How many students in this class are from Illinois?
10!