Technical Set-Up
This is a 3rd party platform we utilize to show clients their website, SEO, google ads, and patient engagement metrics.
What is Agency Analytics?
This is a 3rd party platform used to create all of our email templates before they are brought into Engage.
What is Stripo?
This is the tool we use to keep track of all 3 of a client’s patient engagement topics & content.
What is Marketing Calendar?
These are tracked when a potential patient completes an action, including filling out a form or calling a clinic phone number through call tracking.
What are Conversions?
This is the first client add-on/upgrade to the new, full Patient Engagement System.
What is Elements Physiotherapy & Rehabilitation?
This is a type of tracking that can be added to the end of any URL to give us and the client more insight into where a patient came from.
What is UTM Tracking?
These are sections of the email content that are saved for easy use in other email templates.
What is a Module?
This is a tool mainly managed by the client to track their new & returning patients and total patient visits.
What is the Stat Tracker?
This is a set of autoresponders that clients can use at the beginning of patient’s care journey to share information.
What is the New Patient Welcome Series?
This is the Patient Engagement System pricing BEFORE adding the email package.
What is $2495?
This is a form of email sending where transactional emails are sent separately from marketing emails.
What is Split Email Sending?
These are digital content posted to the client’s website, traditionally, on the 10th and 20th of each month.
What is a Blog?
This is the amount of email content topics we approve for a client’s first round of emails.
What is 4-months?
This is a person who develops email strategy and monitors results.
What is an Email Marketing Specialist?
This client was the first unofficial Patient Engagement System with Emails client.
What is Health Shift Physical Therapy?
This is a secondary platform we utilize to send out clients emails, the other platform is AWS.
What is SendGrid?
These are digital content pieces on the website that patients can directly engage with to receive dynamic answers/results.
What is Interactive Content?
This is the Monday.com board where Special Projects works on their email content creation & edits from.
What is Email Marketing Project Board?
This unique internet identifier is assigned to only Practice Promotions clients and helps improve email deliverability and reputation.
What is a Dedicated IP Address?
This was the number of months ago that the development of this offering began.
What is 18 months?
These are technical settings added to a clients domain to set-up the dedicated domain.
What is DNS Records?
These are additional pieces of digital content added to a client’s blog section that goes along with a more general wellness email.
What is Health & Wellness Blogs?
This is the system we use to ensure a project stays on time when a client does not verbally approve their topics or content by the assigned date.
What is Auto-Approval?
This is the 3rd party tool we utilize for list scrubbing.
What is Zerobounce?
This is the year the migration to SendGrid began.
What is 2024?