Group 1
Define prankvertising
The execution of pranks for online content used for the advertisement of something.
Name a purpose as to why prankvertising is done
It is a unique way to advertise, often disconnecting the audience from day-to-day marketing, which some people are tired of. These advertisements can be extremely captivating and sharable, attracting new followers without disengagement. If done correctly, it ends up in a good laugh or a happy surprise.
Are all these types of pranks scary?
No, but it is safe to say most are. Some pranks are funny or remarkable.
Name one negative outcome of a prank
Many negative outcomes, some could even result in death.
Why is prankvertising not as effective now as it was before?
The world has become less tolerant, plus it is not a smart move for every brand.
Why are these types of pranks effective on the consumer?
Think of an example of prankvertising NOT seen in the presentation
TRUE OR FALSE
Prankvertising connects people to day-to-day marketing
FALSE: It is not a very typical or commonly used marketing strategy.
What was the purpose of the coffee shop prank?
This prank takes place in a coffee shop to promote the release of the movie Carrie and show how scary it is.