Audience Building
This metric measures how many people see your content, regardless of interaction.
Views or Reach
This acronym describes the simplest version of a product that can deliver value.
MVP
DOK stands for
Depth of Knowledge
This is the moment a product is first shared publicly.
Launch
This company started as an online bookstore.
Amazon
This platform feature helps creators understand which content keeps people watching longest.
Retention
This step, which typically involves interviews, comes before building features in strong product development.
User research
This term describes having a strong, debatable opinion based on insight.
Spiky POV
This term describes how users find your product without paid ads.
Organic marketing / organic growth
This startup pivoted from a location-based check-in app called Burbn.
This metric measures how many people take an action after seeing your content.
Conversion Rate
This document outlines what a product will do and not do.
Product scope or Product Requirements Document
This DOK level is described as "analyze, reason, solve problems."
Level 3 - Strategic Thinking
This metric shows how many users invite other users.
Referral Rate
This anonymous polling app went viral in U.S. high schools in 2022 and was later acquired by Discord.
Gas
This action signal matters more than likes for triggering rapid distribution.
Shares
This term describes how easily a new user understands how to use your product.
Usability
This is the primary reason AI alone cannot produce real expertise.
Lack of original judgment or ideas
This moment in the user journey is when a user first experiences real value.
Activation
This startup famously created a demo video before the product existed to validate demand.
Dropbox
This is the MOST important signal for account perfomance.
Engagement Rate
This feedback indicates product-market fit more reliably than compliments or written or verbal feedback.
Retention
This part of the BrainLift is where original ideas are first formed before becoming Spiky POVs.
Insights
This is the most common reason early products fail after launch.
No distribution
This startup famously sold custom cereal boxes to fund itself during its early days.
Airbnb