Basics of Press Release
One of the most frequently used instruments in public relations
What is press release?
Number of critical people to have quotes from in a press release
What is one or two critical spokespeople?
The worst time to publish a press release
What is on the hour? Ex: 12 p.m., 4 p.m
Things that need to be considered when writing a press release
What is accurate and precise?
Types of words and language to use in the headline
What is action verbs, clear, and understandable language?
When should journalistic work be submitted?
What is on a tight timeline?
Max number of lines of a press release
What is up to 30 lines?
Piece of information that makes the story unique and special, the attention grabber
What is the headline?
When to send press release to top journalist
What is in the day before it officially goes live?
Additional information to a press release
What is annex to the press release?
What is the head?
How to convey the message to the media
What is in a clear and understandable way?
What is who, what, where, when, why, and how?
General information summarizing the "who" and "what" generally in the last paragraph of the press release
What is the Broilerplate?
Things to do when you are ready to send out the press release
What is conduct research as to who to send it to: newspapers, blogs, magazines, etc.?