Basic Knowledge
Journalists write press releases on what topics?
The hottest/ treading, lead news topics.
What is the first thing people read and should be important and interesting?
The header
where is your news happening?
make sure to include the location and the date.
The date the story happened, the time frame
When
Journalists should keep their messages clear and _______?
Concise.
How can the media get in touch with the writer?
Include a press contact: name, phone number, email, etc.
How can you break up a story?
add a photo
The subject of the article. Could be a person, place, thing, or event
WHO
How long should a press release be?
1-2 pages, no more than 30 lines
The body paragraph is used to:
Inform, present data, report to the public
What writing style should be used when writing a press release?
AP style
_______: happens to the who, the reason the story is relevant.
WHAT
What format do most journalists use when writing a press release?
The inverted pyramid
What is the final component of a press release?
The boiler- plate
Where should a journalist take their story?
Pitch your story directly to a few carefully selected editors
The location of the person, place, thing, or event.
WHERE
How many lines should be placed between paragraphs?
2
should the journalist include the 5 W's in their article?
Yes or as many as they can
The article should be free of spelling and _______ errors.
grammar
The impacts that lead to the article being written, the background information.
WHY