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Price
Distribution
Retailing/Wholesale
IM in general
100
When setting a price a company must consider the 3 C's.
What is Cost, Customers and Competitors?
100
A distribution strategy where intermediaries are used
What is indirect distribution?
100
One company is controlling and owning the entire distribution channel
What is a corporate vertical marketing system?
100

A service company uses 3 additional P's on top of the 4 P's in its marketing mix

What is People, Process and Physical Evidence?

200
This is a price/quality strategy where the company uses high price and high quality
What is premium strategy?
200
This distribution strategy is most common at the B2B market
What is direct distribution?
200
This is the market which retailers are selling to
What is the B2C market?
200

This positioning platform is a combination of functional and emotional positioning statements

What is Holistic Selling Proposition (HSP)?

300

This is a price/quality strategy where the company uses a very low price and high quality

What is super-value strategy?

300
This strategy uses a few, selected intermediaries in a certain geographic area
What is selective distribution?
300

This is the market which wholesalers are selling to

What is the B2B market?

300

This is a target marketing strategy where a company is focusing on one or very few segments in a market.

What is concentrated (or focused) target marketing?

400
This is a pricing method where the company adds a desired profit on top of cost
What is mark-up pricing?
400
This strategy uses one or two intermediaries in a certain geographic area
What is exclusive distribution?
400

This is a store type which has a rather broad and flat product mix at low prices, but high volume.

What is a discount store?

400

These are brands which are owned by the retailers

What is a private label?

500

This is considered being the theoretically best pricing method

What is marketing-oriented pricing?

500

This is a distribution channel system where producers and intermediaries are totally independent

What is a conventional distribution channel/system?

500
These are retail organizations which are owned by the consumers
What is a cooperative?
500

The company Philips is using this brand name strategy

What is Family Brand name?