FOOD INDUSTRY
A small bakery is most likely to use which production method?
a)flow production b)job production
c)mass production d)automated production
b)job production
Which is fixed cost for a clothing factory?
a)fabric b)thread
c)rent of the factory d)wages for hourly workers
c)rent of the factory
Most social media businesses operate in which sector?
A) Primary B) Secondary
C) Tertiary D) Quaternary
D)quaternary
Game developers are part of which sector?
a)primary b)secondary
c)tertiary d)quaternary
d)quaternary
A hotel provides which type of service?
A) Secondary sector B) Primary sector
C) Tertiary sector D) Manufacturing sector
C)tertiary sector
If the price of flour increases , what is the most likely effect on a bakery?
a)decrease in fixed costs b)increase in variable costs
c)increase in revenue d)decrease in demand automatically
b)increase in variable costs
A fashion brand uses influencers on Instagram to promote products. This is:
a)personal selling b)public relations
c)sales promotion d)digital promotion
d)digital promotion
A company studies user data to predict trends. This uses:
A) Random guessing B) Data analytics
C) Job production D) Downsizing
b)data analytics
Charging a high price at launch for a new console game to maximise early profits is:
A) Penetration pricing B) Competitive pricing
C) Price skimming D) Psychological pricing
c) price skimming
Tourism businesses often experience seasonal demand. This makes:
A) Production easier B) Cash flow management more difficult
C) Fixed costs disappear D) Labour unnecessary
B)cash flow management more difficult
A restaurant divides customers into families , students, and business people.This is:
a)market segmentation b)mass marketing
c)random sampling d)product orientation
a)market segmentation
If a clothing company targets only eco-conscious consumers ,it is using:
a)mass marketing b)niche marketing
c)undifferentiated marketing d)market skimming
b)niche marketing
If advertisers stop using a platform, the platform’s revenue will fall because its main income is:
A) Subscriptions B) Government funding
C) Advertising D) Selling equipment
C)advertising
A delay in releasing a game due to lack of skilled programmers shows a shortage of:
A) Capital B) Land
C) Labour D) Enterprise
C)labour
A travel company offering luxury holidays only is targeting a:
A) Mass market B) Local market
C) Niche market D) International market
C)niche market
A food chain franchise allows local owners to use its brand and business model. This reduces risk mainly because:
a)advertising is illegal b)workers need less training
c)taxes are lower d)the brand is already recognised
d)the brand is already recognised
Outsourcing production overseas may reduce costs but increase risk of:
a)communication and quality control problems
b)higher rent c)higher advertising costs
d)lower demand
a)communication and quality control problems
Introducing a paid premium version with extra features is an example of:
A) Market segmentation B) Job production
C) Lean production D) Vertical integration
A)market segmentation
If a game becomes very popular and servers cannot handle traffic, this shows poor:
A) Capacity planning B) Branding
C) Market segmentation D) Batch production
A)capacity planning
Political instability in a country will most likely reduce tourism due to:
A) Higher wages B) Increased fixed costs
C) Reduced consumer confidence D) Better exchange rates
C)reduced consumer confidence
A large food company installs expensive machines that reduce labour needs over time. This will MOST likely:
a)increase variable costs only b)eliminate all risks
c)increase fixed costs but lower average costs in the long term.
d)reduce capital expenditure
c)increase fixed costs but lower average costs in the long term
A firm produces too many winter coats and cannot sell them.This is most likely due to poor:
a)cash flow forecasting b)market research
c)labor productivity d)span of control
b)market research
A platform grows rapidly but cannot moderate harmful content effectively. This is likely a:
A) Cash flow problem B) Diseconomy of scale
C) Fixed cost issue D) Break-even problem
b)diseconomy of scale
A game studio depends on one major hit. Failure could cause closure. This business faces high:
A) Liquidity B) Profit margin
C) Business risk D) Market share
c)business risk
A hotel chain opens many new locations too quickly and service quality falls. This is:
A) Diseconomies of scale B) Market growth
C) Economies of scale D) Product differentiation
A)diseconomies of scale