Deal or No Deal
This time-limited deal type that typically lasts a few hours during Prime Day.
What is A Lightning Deal?
The first thing you should check when an advertiser's Sponsored Ads campaign isn't delivering during Prime Day.
What is Out of Budget (OOB)?
Amazon Prime was launched in this year
What is 2005?
This orange, blob-like Amazon mascot — whose name comes from the word "peculiar" — serves as the company's internal cultural ambassador.
Who is Peccy?
This cost-per-click ad type promotes a single product and appears in search results and on product pages
What is Sponsored Products (SP)?
True or False: Customers must be Prime members to access Prime Day deals.
True
When an advertiser has a Lightning Deal running but no ad support, this is the minimum ad type you should recommend.
What is Sponsored Products (SP)?
The first Prime Day was held in this year as a celebration of Amazon's 20th birthday
What is 2015?
Jeff Bezos founded Amazon in 1994 in the garage of his home in this US city.
What is Washington (Bellevue)?
This ad format guarantees near-100% impression share at the top of search — no auction, fixed placement
What is Sponsored Brand Reserve (RSOV)?
Name 2 of the 4 main promotion types available during Prime Day.
Lightning Deals, Best Deals, Deal of the Day, Coupons (also accept Prime Exclusive Discounts)
This Salesforce tag is used to track Prime Day upsells
What is Prime Day2026?
How many days did Prime Day expand to starting in 2019?
What is 2 days?
Amazon's corporate philosophy treats every day as this — a mindset Bezos described in his shareholder letters to avoid complacency.
What is "Day 1"?
This DSP product uses AI to automate line item creation, audience selection, and bid optimization — setup in 4 clicks
What is Performance+?
This deal type features one product per day at a deep discount and gets the highest homepage visibility
What is Deal of the Day?
The recommended SP Top of Search Impression Share benchmark AMs should be targeting during Prime Day
What is 75%?
The number of items ordered during the very first Prime Day in 2015.
What is 34.4Million?
Amazon's original name before it launched publicly
What is Cadabra?
This full-funnel measurement tool lets AMs build custom audiences like cart abandoners, competitor ASIN viewers, and previous tentpole purchasers
What is AMC (Amazon Marketing Cloud)?
This Amazon program shoppers can stack with Prime Day deals to save even more on household essentials.
What is Subscribe & Save?
After making an upsell recommendation to your advertiser, this must happen immediately
What is logging the upsell in Salesforce?
Before it was rebranded, the tentpole Slack channel used to go by this more intense, military-inspired name.
What is the War Room?
In the early days, Amazon employees used these as desks — a tradition that became a symbol of the company's frugality.
What are doors (door desks)?
This DVA product places a clickable Amazon buy button directly on social content, turning TikTok scrollers into Amazon shoppers
What is Social Overlay?