Show:
Targeted Ads
Ch. 20
Ch. 12
Vocab
Vocab 2
100
The leading sentence of an ad
What is a headline?
100
The creation or coordination of a series of advertisements
What is an advertising campaign?
100
A sales person tries to locate as many potential customers as possible
What is cold canvassing?
100
A feeling experienced with a customer through association with a product
What is emotional motive?
100
Takes the form of images, stock drawings, and photographs
What is clip art?
200
A few words usually placed above or below a headline
What is a subhead?
200
The selling message in a written advertisement
What is copy?
200
Matching the characteristics of a product to a customer's needs and wants
What is feature-benefit selling?
200
Used when a person needs little information about a product he is buying
What is routine decision making?
200
Shows exactly how an ad will appear in print
What is an advertising proof?
300
The main text of the advertising message
What is a body?
300
The photograph or drawing used in print advertisement
What is an illustration?
300
Basic, physical, or extended attributes of the product
What is a feature?
300
May take place in a manufacturer's showroom
What is business-to-business selling?
300
A particular group of individuals, singled out for an advertisement
What is a target market?
400
A guideline to creating and constructing an advertising message
What is a creative plan?
400
The distinctive identification symbol for a business
What is a signature?
400
A logical reason for a purchase
What is a rational motive?
400
Used when a person buys goods or services that have been purchased before, but not regularly
What is limited decision making?
400
The subgroup chosen as a focal point for the advertising campaign
What is a target segment?
500
The most expensive programming to place commercial advertising in
What is the super bowl?
500
A rough draft that shows the general arrangement of an ad
What is an ad layout?
500
Used when there has been little or no previous experience with an item
What is extensive decision making?
500
Advantages or personal satisfaction a customer will get from a good or service
What is a benefit?
500
Sometimes called "slogan," a short phrase that helps establish an image
What is a tag line?