Functions of Design
The plan and arrangement of graphic elements is known as what?
Design
A symbol that represents a company brand in the marketplace is known as what?
Logo
The layout of an advertisement that is created to scale on the computer and used for presentation to the client is known as what?
Comprehensive Layout
To arrange elements so they line up with other elements is known as what?
Align
What is the pure form of a color without considering how dark or vivid the color is?
Hue
Each individual portion of the printed message, such as the heading, photograph, illustration, text, rule, and/or border is know as what?
Element
Area of image printed with dots so ink coverage is less than 100% and simulates shading or a lighter color is known as what?
Screen Tint
A mockup of a document laid out that is larger in scale to the actual document size is known as what?
Rough Layout
To determine the reason for a document and the relative importance of the information you want to communicate is known as what?
Purpose
Black added to a color to make it darker or the color opposite on the color wheel add for a more neutral color is known as what?
Shade
If you see an ad and you remember it, what function of design does it have?
Leave a lasting impression
Space not occupied by type, art, or other graphic elements is known as what?
White Space
Before beginning a project you must determine what? This will determine how your design is created, what colors, fonts, etc.
Its purpose and audience
The items listed below are known as what?
Emphasis on important elements
Organizing content logically
Using a layout to lead the reader's eyes through the pageAvoiding distracting, unnecessary graphic elements
No making everything look equally important
Visual Hierarchy
White added to a color to make it lighter is known as what?
Tint
If a message is simple and to the point, and does not contain too much information or artwork, what function of design does this resemble?
Make message easy to read
Logos, rules, borders, and screen tints is know as what?
Other Graphic Devices
A small, quick pencil drawing created on paper or computer that is used to develop and reject ideas as necessary before moving on in the design process in known as what?
Thumbnail Sketch
Placing elements on a page to give a sense of wholeness
Using an appropriate proportion of text to graphic
Using complementary colors
Creating symmetry around a pages focal point
The items listed are known as what?
Balance
The lightness or darkness of a color; described in shades and tints is known as what?
Value
What function of design does makes you want to keep looking at a design or ad?
Attract, then hold attention of desired audience
Type that is larger than 14 pt. that is used for headings of a story or main message is known as what?
Display Type
True or false
A question you should ask before beginning the design process is, Where it will the design be seen.
True
What determines the size of all design elements in relation to their importance?
Proportion
Range of light values from white to black and bright to dull is known as what?
Tone