Principles of Design definitions
The rules or guidelines for using the elements of design.
The principles of design
What is the ratio commonly used in the golden mean?
2:3
Shapes, forms, textures, lines, or colors are repeated in a design.
Rhythm by Repetition.
Scale vs Proportion
Scale: relates to the size of a design in relation to other items or the surrounding area in which it is placed.
Proportion: the ratio or parts of an object in comparison to the whole object.
Find the missing value using the ratio 2:3
12:____
12:18
Sizes of shapes go from large to small.
Colors values go from light to dark.
Rhythm by Gradation.
Balance
the placement of objects so that it creates visual equilibrium.
Find the missing value using the ratio 2:3
___:36
24:36
Objects radiate out in nearly every direction from a central point.
Rhythm by Radiation.
Rhythm
the path the eye follows; continuous movement.
Find the missing value using the ratio 2:3
18:____
18:27
Rhythm by Opposition.
Abrupt change in any element (line, space, texture, shape, form, pattern, light, color).
Harmony
Achieved when unity and variety are effectively combined.
True or False:
Squares are the most pleasing shape.
False. Squares are the least pleasing shape. Rectangles are the most pleasing.
Rhythm by Transition.
A subtle, visual flow often indicated by a curved line that leads the eye from one point or area to another.