Business Admin
This career pathway presents a variety of occupations. These occupations focus on planning, organizing and executing business activities.
General Management
These individuals write, illustrate, animate and assemble catalogs and advertisements which inform customers about available products or services.
Marketing Communications
According to the American Marketing Association, marketing is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing
person who buys the product
Customer
occurs when one party intentionally or unintentionally does not fulfill their contractual obligations; awards the non-breaching party some kind of remedy under law such as monetary damages or cancellation of the entire contract
Breach of Contract
This career pathway includes careers which provide a bridge between business and information technology.
Business Information Management
The career pathway includes occupations related to the management of policies, operations or staff working in advertising, promotions, marketing, sales, marketing research, merchandising, or public relations in business and organizations.
Marketing Management
A document which outlines a business's marketing problems and how they will be addressed and solved
Marketing Plan
person who uses the product
Consumers
large area of law which covers all of the aspects of the employer and employee relationship; consists of thousands of laws; includes many laws enacted to protect workers
Employment Law
A career pathway that involves helping an organization manage its people. This includes hiring, training, compensation, administering benefits and handling personal information.
Human Resources Management
These professionals conduct surveys, interviews and market research to better understand consumer needs and wants, as well as openings for new products in the marketplace.
Marketing Research
A specific group for which a business's products, services and marketing efforts are intended
Target Market
using channels to get products to consumers
Distribution
federal organization which regulates and investigates workplace incidents involving injury and illness for most U.S. workers
OSHA (Occupational Safety and Health Administration)
The career pathway involves producing goods, quality control, managing the supply chain, product development, warehousing of goods and purchasing of external products.
Operations Management
This career pathway is the action of planning and promoting the sale of goods or services by advertising them or displaying them attractively.
Merchandising
research done firsthand for the first time
Primary Research
changes in households, the economy, politics and workplace; changes in personal attitudes about health, time, fun and general living
Trends
law stating you cannot discriminate wages based on gender
Equal Pay Act
The career pathway that performs a variety of clerical tasks for businesses and organizations. Including computer and office skills, such as filing and knowing how to properly format business memos, are must for these positions.
Administrative Support
This pathway have several responsibilities, such as: developing new selling strategies to grow revenue, plan and evaluate sales data, build key customer relationships, create brand awareness for products or services, initiate advertising campaign strategies, create customer database, and ensure aftersales satisfaction.
Professional Sales
structured research which uses the scientific method and standardized questions to make generalizations and predictions; includes: questionnaires, surveys and experiments
Quantitative Research
similar group of consumers responding to the same marketing mix
Market Segments
federal organization which oversees most employment discrimination law including the Equal Pay Act and the Americans with Disabilities Act of 1990; requires employers show posters which are visible with employment discrimination law topics; also handles complaints about employment discrimination
EEOC (Equal Employment Opportunity Commission)