Distribution channels
Introductio-n to Marketing
Common Pricing Strategies
100
What channel directly sells products to direct consumers?

What is Retail 

100

What is it called when a company has control over a certain portion of the market? 

What is market share? 

100

What is it called when you price the product higher then the cost to manufactor it?

What is Value-based pricing? 

200

What type of channel is it when you sell a product in larger quantities?

What is wholesale?

200

What are the 3 different types of market segmentation? 

1. demographic

2. geographic 

3. transactional 

200

What is it called when you start a business and set your prices lower in the beginning? 

What is penetration pricing? 

300

What type of channel is it when you sell products through the internet? 

What is e-commerce? 

300

What are the 4 different stages of a life cycle? 

1. Introduction 

2. Growth 

3. Maturity 

4. Decline 

300

What is it called when you set a price at the maximum and then lower prices as time goes on? 

What is Price Skimming?