Definitions
the power of a good or service to satisfy the wants of consumers
What is Utility
refers to a good, service, or idea
What is a product
the use of online social media as a communications channel for marketing messages
What is social marketing
involves efforts designed to communicate the benefits of a good or service
What is product marketing
when there are more products than people willing to buy them
What is buyer's market
when there are more products than people willing to buy them
What is a Buyer's market
product, price, distribution, and promotion
What is the Marketing Mix
marketing messages sent to wireless devices, such as phones and tablets
What is mobile marketing
traditional view of marketing as a simple exchange process
What is transaction-based marketing
where the focus is on satisfying the needs and wants of consumers rather than simply producing and selling products
What is consumer orientation
the segment of consumers most likely to purchase a particular item
What is a Target Market
is the method of setting profitable and justifiable prices
What is price strategy
refers to the development, growth, and maintenance of long-term, cost-effective relationships with individual customers, suppliers, employees, and other partners for mutual benefit
What is relationship marketing
efforts designed to attract visitors to a particular area; improve consumer images of a city, state, or nation; and/or attract new business
What is place marketing
a belief that creative advertising and personal selling will persuade consumers to buy
What is sales orientation
is the process for creating, communicating, and delivering value to customers
What is Marketing
decision involving modes of transportation, warehousing, inventory control, order processing, and selection of marketing channels
What is Distribution or Place
efforts designed to cultivate the attention and preference of a target market toward a person
What is person marketing
identification and marketing of a social issue, cause, or idea to selected target markets
What is cause marketing
Company-wide consumer orientation with the objective of achieving long-term success
What is Marketing Concept
where the focus is on satisfying the needs and wants of consumers rather than simply producing and selling products
Consumer Orientation
is broadly defined as communication to a firm’s buyers about their products.
What is promotion
marketing efforts of mutual-benefit organizations, service organizations, and government organizations that seek to influence others to accept their goals, receive their services, or contribute to them in some way
What is organization marketing
marketing of sporting, cultural, and charitable activities to selected target markets
What is event marketing
when there are more buyers for fewer products
What is seller's market