PR Planning #1
a clear statement of how you will achieve the objectives of your plan and what will guide your tactics? It's the step in a PR plan after goals and objectives and before tactics.
What is strategy?
Considered the gold standard for disseminating essential news and information to members of the media?
What is news release?
When thinking of crisis communication, issue management is considered what type of approach?
What is reactive?
A survey is an example of what type of research method
What is quantitative research
Company and target audience both talk and listen to each other with mutual respect and willingness to adapt.
What is the Grunig/Excellent theory?
In a nutshell, what does evaluation allow you to do?
What is measure progress?
LinkedIn is considered primarily what type of social media site?
Crisis communication is considered which type of approach?
What is proactive?
Gathering information yourself, while secondary research involves gathering information collected by others.
What is Primary Research
According to Robert Entman, the way the media tells a story may influence audience perceptions. Which term refers to this concept?
What is framing?
What tactical approach is standard practice in PR campaigns to counteract noise?
What is repeat and reinforce messages?
One of the most widely used metric tools for quantifying website and social media activity is?
What is Google Analytics?
What type of crisis is considered to be happening right now with no immediate warning?
What is immediate crisis?
First step in the public relations campaign process
What is Research
The media determine what stories are important for the public and why.
What is agenda-setting theory?
What is an example of Owned content?
What is website, social media, blog posts, etc
What does RACE stand for?
What is research, action, communication, and evaluation?
What type of crisis is considered to be something brewing and then errupts?
What is emerging crisis?
Participant observation is an example of which type of research method?
What is qualitative research?
Asserts that a new product must pass through a sequential process with a public before it is adopted?
What is diffusion of innovations theory?
The most popular social media network site for Americans is
What is Facebook?
Which term refers to national newspapers like USA Today and national broadcast stations like ABC, NBC, and CBS?
What is mainstream media?
What part of the crisis communication life cycle builds back up our company’s reputation and image if necessary?
What is recovery?
Researching and identifying your target audience is a critical step in developing a viable what?
What is communications plan?
According to what theory, the media influence early adopters and opinion leaders, who then in turn influence certain groups of publics.
What is two-step flow theory?