Show:
Print Media
Ad Layouts
Signature
Other Information
100
In an ad this can include a logo and a slogan.
What is a signature?
100
This is a sketch that shows the general arrangement and appearance of a finished ad.
What is an ad layout?
100
"I'm lovin' it"(McDonald's) and "Like a Good Neighbor, State Farm is There" are examples of what key element in a print ad?
What is a Slogan? (signature)
100
What is the title of this chapter?
Print Advertisements
200
What is the selling message of a written advertisement called?
Copy
200
This is a disadvantage of using color in a print ad.
What is cost? (can increase costs by up to 35%) or colors convey different meanings depending on the culture.
200
In this literary device that statement is a seeming contradiction.
What is a paradox?
200
TRUE or FALSE: a clip art is one of the key ELEMENTS used in a print advertisement
False. It is an illustration that is a KEY ELEMENT used in a print advertisement.
300
These are the 4 things typically included in a print ad.
What are illustration, headline, signature, copy?
300
In this typeface there are short crosslines at he upper and lower ends of the letter.
What is serif?
300
What is an ad layout?
a sketch that shows the general arrangement and appearance of a finished ad
300
What main component of a print advertisement has a photograph, drawing, or another type of graphic?
Illustration
400
According to the text, 80% of people only look at this in an advertisement.
What is a headline?
400
This is a presentation of an ad that shows exactly how it will appear in print. (Final copy)
What is an advertising proof?
400
List one principle that is used in preparing an ad layout?
Illustrations are large (this is only 1 answer, there are more)
400
Name at least 2 steps used when planning an ad campaign.
1. Identify the target audience 2. Determine objectives 3. Establish the budget 4. Develop the message 5. Select the media 6. Evaluate the campaign
500
What does a copywriter need to know before writing the headline?
The needs of the target market.
500
Print ads that feature an illustration at this percent of total ad are the best attention-getters.
What is 60-70% of the total ad?
500
List one principle used in preparing an AD LAYOUT
Should be exact measurements as the final ad (this is only 1 answer, there are more)