In Principle
Management of communication between an organization and its publics.
What is public relations?
Propaganda, attention-getting and less-than-accurate information (if not downright lies) are hallmarks of the this model of public relations.
What is press agentry/publicity model?
This brings together formerly separate technical capabilities and media content.
What is technological convergence?
In these relationships, people give benefits to each other in the expectation of receiving something comparable in return
What are exchange relationships?
The PR acronym of RPIE refers to this four-step process.
What are researching, planning, implementing, and evaluating programs.
PR professionals' research put each step of their campaign in chronological order in order to construct this.
What are timelines?
The process of creating in the consumer’s mind a clear identity for a particular company’s product, logo, or trademark.
What is branding?
This model that focuses on sharing accurate information with the public to build trust and credibility.
What is public information model?
This concept helps public relations people in communicating from the standpoint of their client’s values while interpreting their publics’ cultures back to the client.
What is cultural convergence?
Relationships between businesspeople from different companies or organizations.
What is B2B?
This is research comes at the beginning of the planning process or during the implementation of a plan.
What is formative research?
This level in the hierarchy of outcomes refers to people who not only learned, agreed, and acted, but also encouraged others to do likewise.
What is proselytizing?
An individual, group, or organization that has a vested interest in the success or failure of a company or endeavor
What is a stakeholder?
This model sees an organization actively communicates with its audience, gathers feedback, but primarily uses that feedback to refine its messaging and persuade the public to support the organization's goals.
What is two-way asymmetrical model?
A conglomerate that combines global advertising, marketing, and communication services is a sign of this.
What is economic convergence?
These relationships are formed by a motivation to give benefits to others out of concern for their welfare
What are communal relationships?
This is research comes during the course of plan implementation and at completion.
What is summative research?
Professionals that are solely focused on sales as a final outcome, sometimes refer to the process outlined in McGuire’s hierarchy-of-effects model as a this.
What is a funnel?
Obtains information for a particular task or project by enlisting the services of a number of people, either paid or unpaid, typically via the Internet
What is crowdsourcing?
Those with the job title of public information officer work in this industry of public relations.
What is government?
A marketing strategy that aims to create a consistent brand message across all communication channels.
What is integrated marketing communications?
Three of the five aspects of what makes something newsworthy in a media-driven relationship.
What are timeliness, proximity, conflict and controversy, human interest, and relevance?
This analyzes the internal and external environment of an organization and its publics as it relates to the start of a campaign or program.
What is situation analysis?
The PR acronym of SMART refers to these five principles.
What are Specific, Measurable, Achievable, Relevant, and Time-bound?
Groups of people with shared interests related to organizations.
What are publics?
This model actively engages in a balanced, open dialogue with its stakeholders, aiming to mutually understand and address concerns by incorporating feedback from the public into decision-making.
What is two-way symmetrical model?
Applies journalistic skills to produce news content for an organization to communicate directly with its publics without going through a third-party news organization.
What ia a brand journalist?
Mutally beneficial relationships require these four aspects.
What are control mutuality, trust, satisfaction, and commitment?
The PR acronym of SWOT refers to this four-aspect analysis.
What is strengths, weaknesses, opportunities and threats?
These are the tangible things your organisation produces or creates.
What are outputs?