Routing
What is the first thing Editorial will do when they receive a file in Hive for the first time?
Cold Read
What is W4W short for?
Word for word
Aside from the core P&P team, what other team should be included in a print kickoff?
Link9 (PD lead and workflow manager)
What stage of process is ideal to write SEO?
Manuscript stage
Before kicking off a project, what are the two items that need to be opened?
Job number and Server path
Who is the Night Editorial Supervisor?
Nate Meyers
What does FM stand for?
Final Mechanical
What are the the two lines on the edges of each corner of a mechanical called?
Crop lines (or crop marks)
What are three examples of traffic drivers to a website?
Can include but not limited to:
- Paid Search
- Referral (links on another website), - Emails
- Display Media/ Display banners
- QR codes
- Organic Search
- Facebook/social campaign
- LinkedIn
- Blogs
At what stage of the project should images be purchased through Link9?
After initial PRC review (if there are no design changes)
Coming out of a final mechanical from Link9, what is the read that editorial will perform?
a double read is always a cold read and a w4w.
What does SEO stand for?
Search Engine Optimization
In a pre-mechanical meeting, what should the team come prepared with? List up to three things
Answers may include: Spec sheet (also to be uploaded to hive by PD), Art files (to be uploaded to secure share link), Art buying form, Timeline
What should always be appended to URLs?
Tracking / UTM parameters
What type of review is critical for all large pieces even after the VP AE has reviewed before a client review?
SVP Review
What department should always be first to check changes when you start a route?
Editorial
What does GTM stand for?
Google Tag Manager
What two final process steps need to take place internally before releasing files a print project to an external vendor?
pre-release read and pre-press
What is the first required step for a digital piece post launch QA review?
ED cold read of the piece & w4w of the final approved piece against what was deployed live.
Before a website is kicked off, what P&P dept. should be notified and how?
XD team and XD intake form via Airtable
What grade level do we typically write copy for in Consumer pieces?
6th-8th grade, sometimes lower, depending on the condition
What pre-clearance submission sounds like a fast food chain restaurant?
What is APLB
What is an ORIS proof?
It is a proof that shows a scanner on the inkjet proofer (usually an EPSON printer) that certifies the proof is reflective of the correct colors, imagery, and design in the print piece
Explain the difference between a vanity URL and a pathed/short URL
Vanity URL: new domain (requires purchasing) that redirects to a longer URL
Path / Short URL: URL path is the string of information that comes after the top level domain
What projects require an MP sign off? Who can signoff as MP?
Print projects over $50k or any new initiative/ project, large digital pieces
Eliot Tyler or Tom Galati