Design Process
In any design challenge, you have to think about these two groups of people.
What are the senders of the message and the receivers of it?
These are styles of lettering.
What are typefaces or fonts?
After this Revolution, in the mid to late 1800s, the development of quickly recognizable corporate identities became more urgent.
What is the Industrial Revolution?
A symbol or shape that can represent a business, corporation, or self-employed person.
What is a logo?
Images captured with a camera.
What are photographs?
Sketches help you develop this rough proposal for a whole design.
What is a design direction?
This text says nothing, but represents what the actual text will look like and how much space it will take up.
What is dummy type?
In Pompeii in 79 CE, hand-lettered sheets made from this material encouraged people to vote or to behave responsibly.
What is fabric?
This is used as a pattern that shows the entire three-dimensional package as a flat, two-dimensional drawing.
What is a template?
Images drawn by hand.
What are illustrations?
An arrangement of the design elements that leads the viewer’s eye carefully around the design and leaves a distinct overall impression.
What is design hierarchy?
Once you have a general idea of that message and your approach to space, the images and type must do this for one another.
What is balance?
In the 1930s, this combination of photography offered innovative ways to use type.
What is phototypesetting?
This is shown next to a logo, slogan, or company name, meaning it has been registered and may not be copied or used by another company.
What is trademark?
The process of creating a logo from a detailed image.
What is simplifying?
A notebook you can carry with you to record anything in it that catches your eye—a great logo, a billboard ad, a quotation, a color scheme.
What is a design diary?
This principle of identity design allow designs to appear to belong together and must combine to reinforce a company’s image.
What is unity?
Paul Rand is said to be the first to suggest this approach of assembling groups of designers to brainstorm and share ideas.
What is creative teams?
These include logos and other visual systems developed by graphic designers that identify corporations and businesses.
What are corporate identities.
These can add emotional and symbolic meanings to images.
What are colors?
Photographs, logos, and other design components are often protected by these special rights given by law to authors, designers, or corporations.
What is copyright?
This can be created by using contrasting colors, textures, or values.
What is variety?
Chinese artists have used these simple signatures carved in wood, dipped in ink, and pressed onto paper or canvas to identify their work.
What are chop marks?
Businesses use letterhead, envelopes, mailing labels, and business cards in this part of their corporate identity.
What is stationery?
The process of images being directly burned onto printing plates.
What is “direct to plate”?