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To Market to Market
Marketing Functions
Marketing Strategy
Honor the Consumer
Price Wars
100
The reasons for making a purchase
What is buying motive?
100
Assists in design and development by gathering information and testing ideas
What is product or service planning?
100
Anything offered to the target market to satisfy their needs
What is product?
100
A business firm that sells directly to the consumber
What is a retailer?
100
A company has a large quantity of a product or there is strong competition and they have to move product.
What is a sale?
200
The path that a product travels from producer to consumer
What is channel of distribution?
200
Identifies and obtains the products and services needed for marketing activities
What is purchasing?
200
Methods used to communicate information to consumers to encourage purchasing products
What is promotion?
200
The middle firm that assists with distribution activiites between businesses
What is a wholesaler?
200
This occurs when a company has a limited supply or their product is in high demand.
What is raise prices?
300
The process through which goods are bought by the consumer directly from the producer.
What is direct channel of distribution?
300
Making sure financing and credit are available to support both purchase and sale of products
What is financing?
300
What consumers pay and the method of payment
What is price?
300
Salespeople who effectively work with individual customers
What is personal selling?
300
Rivalry between businesses in order to gain the most customers.
What is competition?
400
The process through which goods move through one or more intermediaries to complete the transaction between producer and consumer
What is indirect channel of distribution?
400
Getting products to the customers
What is distribution?
400
Locations where products are sold and they way they are made available to consumers.
What is place?
400
Information about business, product, or service that appears in the media but is not paid for by the company
What is publicity?
400
To cover all expenses, generate profit, satisfy the consumer
What is pricing goal of a business?
500
Differences in quantity, differences in assortment, differences in location, and differences in time
What are the four characteristics of effective distribution?
500
Involves communicating with consumers to encourage purchases
What is promotion?
500
A combination of marketing elements designed to meet the need of a target market
What is marketing mix or the 4 P's
500
Information that is paid for by the business to reach large numbers of prospective customers
What is media advertising?
500
Maximize profits, increase sales, maintain image
What are the 3 objectives of determining prices?