Product Frameworks & Best Practices
This scoring method uses Reach, Impact, Confidence, and Effort to rank ideas.
What is RICE?
This technique allows a PM to visually represent what user needs throughout a user journey will be tackled in version 1 v. version 2.
What is a user story map?
These two definitions ensure teams know when work is ready to start and truly done
What is definition of ready and definition of done?
This feature, launched in October 2022, assists clients in identifying the most suitable law firms for specific matters and remains in "beta".
What is firm recommender?
This metric combines feedback from clients to reflect how likely they are to recommend your product to others.
What is NPS?
In legal pricing, this is the term for billing based on expected value delivered, not time or effort.
What is value based pricing?
This team member fought for the light heavyweight title of Victoria (boxing) and got knocked out in the first round - in front of all his friends
Who is Chris Callander?
This tree-based model helps teams map product outcomes to opportunities and solutions.
What is the opportunity solution tree?
This shared doc describes what needs to be built and why, not how.
What is a user story or PRD?
These user-focused, testable statements define when a user story is complete and ensure that engineering and QA align with the intended outcome
What are acceptance criteria?
This feature shipped in late 2023 but was inspired by client workarounds / hacks to the RFP flow
What is Rate Review Pro?
This metric measures how often a user returns to a product or feature over a given time period.
What is visitor retention or return visit rate?
This type of AFA structure includes both a base fee and an additional payment if specific results are achieved.
What is a success fee?
This team member has eaten a tarantula and won an orienteering competition.
Who is Kerry?
This model classifies features as Must-Haves, Performance Drivers, or Delighters.
What is the Kano model?
This common mistake turns a story map into a glorified backlog by listing “Reporting Dashboard” or “Notifications” as top-level items.
What is focusing on features instead of user goals/ needs?
This metric measures the percentage of committed stories that are actually completed in a sprint.
What is Sprint Completion Rate (or Commitment Reliability)?
The first integrated Apperio <> PERSUIT solution focuses on solving this pain point.
What is AFA management or push fees into budgets?
This adoption metric has traditionally been viewed as PERSUIT's North Star Metric.
What is RFP count?
This specialized group manages the company’s trademarks, patents, and trade secrets.
This team member loves the lakers and spent 6 hours in a harry potter studio tour.
Who is david?
According to Inspired by Marty Cagan, the four key risks to test in product discovery are: value, usability, feasibility, and this.
What is business viability?
In Teresa Torres' Opportunity Solution Tree, this part sits between the product goal and potential features.
What are opportunities?
When teams consistently roll stories over multiple sprints, it’s often a sign of this upstream issue.
What is poor estimation or lack of clear acceptance criteria?
The PERSUIT product was first invented to solve this problem before it pivoted to RFPs (its still represents a minority use case).
This metric helps quantify whether the price a customer is paying is fair.
What is ROI?
This legal sub department defends the company against lawsuits - especially those originated by competitors that want to protect their product differentiation.
What is Patent Litigation?
This team member's dream Saturday night is staying inside on a beanbag, snacks, and video games (e.g. the Stanley parable, Monkey Island remastered, etc.)
Who is Marie?
This type of team, in Cagan’s view, is told what to build and when, without understanding the “why.”
What is a feature team or factory?
In discovery, this term refers to a belief about a customer problem or behavior that must be tested.
What are hypotheses?
A team’s velocity is stable, sprint completion is 95%, but bugs have increased, stakeholder satisfaction is falling, and discovery work is stalling. What’s likely happening?
What is an overfocus on output vs. outcome, with insufficient investment in discovery?
This PERSUIT product "catch phrase" was a principle that guided the look and feel of the first RFP design and was used to also justify why you couldn't edit after sending.
What is "easy as an email"?
The average savings per RFP in 2025. (answer within +/-5%)
$244k.
This lawyer role advises on how personal data is handled across jurisdictions like Europe and California.
What is privacy counsel?
This team member has a Youtube channel with some videos as much as 1k+ views called Bardic Whispers.
Who is Zac?
This product framework from Melissa Perry suggests that PMs follow the following process: 1) Understand the Direction or Challenge, 2) Set the Next Target Condition, 3) Conduct Experiments to Get There, 4) Reflect and Learn
What is the Product Kata?
This risk, often ignored in discovery, refers to the possibility that stakeholders won’t support or adopt a solution even if users like it.
What is viability risk?
If average backlog age keeps rising, but team velocity is flat, this problem may be occurring.
What is prioritization drift or overstuffed backlog?
This early pricing / renewal strategy helped PERSUIT land F100 customers at $35k and upsell them to $200-300k+ (Citi, Walmart, etc.)
What is switch from user based pricing to enterprise all-in pricing?
This engagement metric — considered strong if it exceeds 40% and best-in-class above 50% — reflects how frequently a product becomes part of a user's weekly workflow. At PERSUIT, it recently averaged 43.8% over a 90-day period, signaling above-average habitual use in an enterprise context.
What is WAU / MAU (stickiness)?
If the head of IP wanted to obtain proposed prices from 20 firms for all services related filing utility patents in fee menu - they would use this PERSUIT use case.
What is a portfolio RFP?
This team member scrimmaged against Cristiano Ronaldo and Real Madrid in college.
Who is Krishna?