Definitions
The complete set of all products and services offered by a firm is called...
What is product mix?
Firms might add items to address changing consumer preferences. This is called...
What is increasing depth?
Private-label brands are also called...
What are retail/store brands?
The wrapper or exterior carton that contains the primary package is known as...
What is a secondary package?
The complete set of all products and services offered by a firm is called...
What is product mix?
Sometimes it is necessary to delete entire product lines to address changing market conditions or meet internal strategic priorities. This is called...
What is decrease breadth?
Uses one brand name for several related products
What is a family brand?
Nutritional facts on the sides of products are caused by...
What is product labeling?
The value of a brand translates into...
What is brand equity?
This type of product/service is for customers who express such a strong preference that they will expend considerable effort to search for the best suppliers.
What are specialty products?
What is co-branding?
This type of packaging is the one the consumer uses, such as the toothpaste tube...
What is a primary package?
This refers to the use of the same brand name in a different product line...
What is brand extension?
Customers either do not normally think of buying or do not know about this type of product or service.
What are unsought products?
Using the same brand name within the same product line is called...
What is line extension?
The main marketing purpose of packaging is...
What is attract attention?
Product packaging that has less of a negative impact on the environment are called...
What is sustainable packaging?
This type of product is purchased by consumers who either do not normally think of buying or do not know about these products...
What are unsought products?
This measures how many consumers in a market are familiar with the brand and what it stands for, and have an opinion about it...
What is brand awareness?
Many various requirements stem from various laws, such as the 1990 Act...
What is the Nutrition Labeling Act of 1990?