What is a product
This item can be either tangible or intangible and includes functional, social, and psychological utilities or benefits.
What is a product
It is the part of a brand that can be spoken—including letters, words, and numbers—such as 7UP or V8.
What is a brand name.
The stage of the product adoption process where the buyer becomes aware of the product
What is the Awareness stage.
The marketing and financial value associated with a brand's strength in a market.
What is Brand Equity
The two types branding strategies
what is individual branding and family branding
A tangible physical entity, such as an Apple iPhone or a Subway sandwich.
What is a Good.
A name, term, design, symbol or any other feature that identifies ones marketers products as distinct from those of other marketers.
What is a brand
In this stage the buyer examines, tests, or tries the product to determine if it meets his or her needs.
What is the trial stage
Use of two or more brands on one product
What is Co-Branding
The agreement in which one company permits another to use its brand on other products for a fee
What is Brand licensing
A Product purchased to satisfy personal and family needs.
What is consumer products
Is the full and legal name of an organization.
What is a trade name?
Individuals who are skeptical of new products, but eventually adopt them because of economic necessity or social pressure.
What is the Late Majority?
An organization using their existing brands to brand a new product in different product category
What is Brand Extension
The first step in the process of selecting a brand name
What Should be easy for customers to say, spell and recall
Is generally purchased on the basis of an organization’s goals and objectives.
What is a business product
Elements of a brand that is not composed of words- often a symbol or design.
What is a brand Mark
Individuals who choose new products carefully and are viewed as people who are in-the-know by those in the remaining adopter categories.
what are Early adopters?
This is important to brand equity because it reduces a brand vulnerability to competitor's actions
Indicate only the product category and do not include the company name or other identifying terms
Are relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.
What is a convenience product.
To protect a brand name or a brand mark in the United States, an organization must register it as a what
What is a trade mark
These people are generally suspicious of new products, and when they finally adopt them, the products may already have been replaced by even newer products.
What are Laggards
These are the Four Elements of Brand Equity
What is Brand-name awareness, Perceived brand quality, Brand associations, Brand loyalty
This is to be highly considered by marketers while packaging
What is cost