Set up data model
Rich media files such as images, videos and 360 spins would be stored in this upstream system.
What is a DAM?
A content creation service, which was acquired by Salsify in 2021.
What is SKUstudio?
This feature serves as a mini brand website for product information.
What is Digital Catalogs?
This Salsify product helps brands measure the impact of the product content they syndicate to the digital shelf.
What is Automated Insights?
The most common way to syndicate product data with Salsify.
What is a templated export?
A database that aggregates logistical product information for activities such as accounting, procurement, supply chain, weights & measurements of products packaging & pallets, forecasting, and inventory information.
What is an ERP?
Other PIMs and syndication platforms don’t offer this feature and limit customers to just “view” and “edit”.
What is advanced user permissions?
The gold standard of connections.
What is a Direct Connection?
This feature helps brand identify third party threats.
What is Buy Box Dashboard?
Unlike a PIM, this upstream system is not built to store data that needs to be frequently updated and is usually operated by IT teams.
What is an MDM?
A way of building a PIM that allows the data to be changed without impacting the core data.
What is a decoupled data model?
This feature defines what automated or human actions need to happen at a given stage of a process based on both internal and external triggers.
What is Workflows?
Originally intended to be used to syndicate logistics data such as inventory count, shipping regulations, regulatory notices, and weights & measurements, it later expanded to also include some marketing data.
What is GDSN?
This feature helps companies understand how marketing & brand activities impact orders across 3P marketplaces.
What is D2C Performance Dashboard?
The ability for customers to set internal rules to enforce standardized content quality.
What is governance?
This Salsify product usually requires an integration to a brand's ERP database.
What is Orders & Inventory?
Brands leverage this feature to ensure their product content is meeting retailer requirements.
What is Readiness Report?
A template that lists all the attributes and the format of the attributes that need to be completed in order to list a product on a retailer website.
What is an item setup sheet?
This helps to ensure internal data is being accurately reflected on key channels.
What is compliance report?
This feature automatically transforms and customizes product data to meet the specific requirements of any endpoint.
What is formulas?
This feature is what enables the ability to make “one to many” product updates to a brand’s catalog.
What is hierarchies?
The most common processes set up in workflows are: (hint: there are 6 parts to this process)
creating a new product
supplementing the product with marketing content
reviewing and approving product content
customizing content for a specific channel
syndicating content
reviewing content performance
The main reasons why it is generally not recommended for customers to set up a direct connection.
1. Cost
2. Requires constant maintenance
3. Complicated to build out
4. Takes time & resources
This helps brands determine what content is effectively driving conversion, and what content should be revisited, optimized, or removed.
What is Product Page Content Grading?
A tiered organization that groups products by a shared set of properties or values.
What is hierarchies?