Point of Entry Products
What are DoorDash's most common point of entry products?
Marketplace, DashPass, & Pickup (Commerce Platform)
How many package offerings do we have for DCP?
Two
What does A&P stand for?
Ads and Promos
What is Self Delivery?
DoorDash Self Delivery allows Merchant's to be on the DoorDash up, but fulfill their own deliveries.
What are three benefits that Pickup gives to the Merchant?
No Phone Calls, Better Margins, Tips Included, In-Store Visits, Traditional, Incremental
True or False: DCP is hosted in DoorDash's Marketplace app.
False - this is hosted on the Merchant's website.
For Ads, do we follow the CPC or CPA Model?
CPA (cost per acquisition)
True or False: Self Delivery is included in every DoorDash package.
False
Describe DashPass.
DashPass is DoorDash's monthly subscription service that offers benefits like $0 delivery fees and reduced service fees on eligible orders from participating restaurants, grocery stores, and convenience stores
What two types of fulfillment does Drive-on-Demand offer?
What are three Promotions we offer at DoorDash?
BOGO, SXGY, Try with Discount, Happy Hour, Lunch Specials, Winback
True or False: Going Out is an in-store product.
True
Three
Omni Channel Loyalty is offered by what other competitor?
True or False: Store Rewards charges a marketing fee.
False!
True or False: We charge commission for Going Out.
False. We do not charge commission for Going Out.
Describe Marketplace
DoorDash Marketplace is a platform that connects customers, merchants, and Dashers so customers can order conveniently, merchants can grow sales, and Dashers can earn money through deliveries.
Mobile Apps is a feature of which product?
DCP (DoorDash Commerce Packages)
What are three values of Ads (Sponsored Listings)?
Increased visibility & sales, risk-free advertising, easy campaign setup, & high-intent interactions
Jimmy John's, Panera, etc.